INTERNET FOR BUSINESS

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INTERNET FOR BUSINESS [ASSIGNMENT 2_INTERNET FOR BUSINESS] Enabling Plagiarism is the act of assisting or allowing another person to plagiarise or to copy one’s work; this is not acceptable and i ... s also subject to penalty. Student Signature(s) 1) 2) 3) 4) 5) 6) 7) 8) Further information relating to the penalties for plagiarism, which range from a notation on your student file to expulsion from the University, is contained in RMIT Statute 6.1 Student Discipline. (See Appendix in Student Guide or consult Turing.) 3 Web Design & Maintenance Plan | RMIT UniversitySemester 3, 2016 [ASSIGNMENT 2_INTERNET FOR BUSINESS] Table of Contents Executive Summary 5 Introduction 5 Business Description 6 Business Overview 6 Product Lines 6 Industry Analysis 7 SLEPT 7 Competitor Analysis 9 Target Market 9 Strategy Objective 10 Vision 10 Mission 10 Online Revenue Contribution 11 Strategic Objective 11 Strategies 13 Marketing Strategies 13 E-business channel Strategies 14 Organisational Restructuring 15 Business, service and revenue Models 16 Market and product development 16 Positioning and differentiation strategies 18 Companies Online Value Proposition (OVP): 19 Financial Plan 19 Set-up cost 19 Projected Income Statement 20 Web Design & Maintenance Plan 21 Web Homepage Layout 21 Sitemap 22 Maintenance Plan 22 Physical Threat 22 Digital Threat 22 Conclusion 22 Referent List 23 4 Web Design & Maintenance Plan | RMIT UniversitySemester 3, 2016 [ASSIGNMENT 2_INTERNET FOR BUSINESS] 5 Web Design & Maintenance Plan | RMIT UniversitySemester 3, 2016 [ASSIGNMENT 2_INTERNET FOR BUSINESS] Executive Summary In February 20th 2017, customize sneaker company, SneakerLand, will be established based on the demand of sneaker head in Vietnam as well as around the world about making their shoes unique. The main transaction model that company use is B2C and the main revenue model is Direct Online sale. SneakerLand main mission is to provide high quality/creative shoes and accessories relate to shoes and SneakerLand want to be the most reliable place for sneaker head. Besides providing shoes customisation service, SneakerLand also offer other services and products: Shoelaces, Shoe Cleaner Kits (Jason Markk), original socks from big brands (Adidas, Nike, and Puma), customized sneakers Shoes and cleaning services. To achieve the success, we do some analysis based on customer perspectives, process, financial and innovation. In the Market Analysis, it illustrates that our company has many advantages to develop the business such as we have less competitors in Vietnam’s market, only KQ Custom, have more services for customer than the competitor and we do not depend on intermediaries. However, SneakerLand is still unfamiliar with customer that leads to customers do not completely trust in our service. Moreover we do not have homepage on Facebook that does not maximize the effectiveness of social-media. Therefore SneakerLand needs to overcome to succeed. As SneakerLand is a new entrant, raising brand awareness is important marketing objective of our company by participating in some events relate to sneaker such as Sneakerfest, Sole Ex. Then, SneakerLand will run advertisements on social media and providing the promotions when customers make offer to encourage them for using our service again. In term of Online Revenue Contribution, it comes from both direct and indirect online sales and most of revenues come from Jason Markk and customization shoes. We are not only designing an attractive website with clearly our function on our homepage and colorful customized shoes ,but SneakerLand also update our website to keep in touch the world trend and maintain it with several security tools. Beside that we have some online value propositions on our website that makes us more competitive. Overall, after analysis market, plan these E-Business strategies and follow them, it is clear that SneakerLand company will successfully operate in 2017 and the near future. Introduction A long time ago, shoes were necessary things of everybody and together with the development of sports shoes nowadays. In addition, people always have a thought that they must be unique. Therefore, they are willing to pay more to make their shoes to become creative and special. Based on this demand of people, our e-business is established, called SneakerLand, which providing sneakers [Show More]

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