DES Certification

DES Certification What is the minimum amount of stakeholders needed to have an event? - ✔✔at least 2 Why is the event strategy part of the organizational strategy? - ✔✔Events drive behavior change in the desired direc ...

DES Certification What is the minimum amount of stakeholders needed to have an event? - ✔✔at least 2 Why is the event strategy part of the organizational strategy? - ✔✔Events drive behavior change in the desired direction of change and therefore can have a function in delivering organizational value. Hybrid events (digital & live event) create what kind of opportunities? - ✔✔- including more people that are not physically in the same place or time zone - improved interaction at the event and with people outside the event - using many different combination of place and time to extend the duration or reach the event How do events create value? - ✔✔delivering behavior change in the desired direction of change How is the role of the Event Manager changing? - ✔✔Event managers is more than ever accountable for outcomes What are the 4 components that comprise a digital event strategy? - ✔✔Strategy Map, people, process, technology What are the most-likely stakeholder groups that may be a part of your digital event strategy? - ✔✔Meeting & Events, Travel, Marketing, Procurement, IT Why do many organization use Digital Events? - ✔✔To save on meeting and travel costs What does a Project Charter define? - ✔✔Scope: defines the mtg, events, demo & attendees for the digital event strategy Risks: describes the harm, loss or danger of the project and potential mitigation plans Milestones: illustrates the timeline, stages & progress in the project When buying technology services from a supplier what type of price should you ask for? - ✔✔Ask for pricing to be broken out What's another goal of a digital strategist for events? - ✔✔Implement a speaker training program How do sponsors consider a vitural event successful? - ✔✔When remote audiences have spent maximum time in an event What percentage of people surveyed prefered to binge watch mini series of content over watching content delivered live? - ✔✔87% For every 1 hour of live content from a physical meeting - how much should be offered in virtual delivery? - ✔✔20 minutes plus Q&A How is the role of event manager changing? - ✔✔from just managing logistics to overall strategy to execution, setting goals per stakeholder and measuring outcomes. Accountability is the operative word. How many minutes into a live lsession will a remote atendee decide if they will continue watching? - ✔✔1-3 minutes (on demand is 15 seconds) What is the most important thing to capture well from live events for remote attendees? - ✔✔The sound (for speakers and audience) What are 3 simple steps to designing any breakout session? - ✔✔Proposal, Evidence, Action - Proposal (what audience should believe or accept, Evidence (real stories or statistics to convince audience of proposal), Action (what audience should do or do differently) Who is most responsible for your digital event's content? - ✔✔Me! Digital Event Organizer At what level should your webcam be placed for your remote speaker? - ✔✔Eye level so you look straight at your audience How To Create best user experience? - ✔✔Focus on: CONTENT - must deliver on needs of audience ENGAGEMENT - content must be compelling to break through as other digital distraction and webinar fatigue grow INNTERACTIVITY - sponsors will measure success of an event by amount of time attendees spend at an event Why is the Content Strategy most critical element of a virtual event? - ✔✔It affects every aspect of your digital experience How best to create a strong content strategy? - ✔✔Focus on your audience needs -Create content based on your top 3 desired actions by audience segment How to produce engaging digital content? - ✔✔- Start off strong - people will decide within first couple of minutes whether or not to stay engaged (for on-demand it's only 15 sec) - Skip "housekeeping" & speaker intros until before Q&A - Design breakout sessions with 1/3 of session time dedicated to Q&A - Use "seed" questions to start Q&A - Offer different ways to deliver content to appeal to different learning types - Do not repeat content from somewhere else How to select engaging speakers? - ✔✔- Crowd source your audiences' opinion on their favorite speakers - Look at speakers with awards - wide achievements are recognized more broadly than individual names or titles - Consider each speaker's ability to engage an online audience -Look at speakers public profile & social media - could help to raise awareness for their session What are the 2 parts of speaker training? - ✔✔(1) Audience info - why is audience there? What they want to learn? Expected outcomes of session? How best to deliver content? Importance of storytelling to engage audience (2) Platform Explanation - how to use chat room, polls, surveys - Ask speakers to include real examples, brief stories and the element of surprise - Don't read own slides What are the Keys to Best Keynotes? - ✔✔Help audience make sense of current environment Create base to learn more Create a draw to event Must use stunning visuals No Q&A What are the Keys to Strong Breakout Sessions? - ✔✔Designed to tackle problems and present solutions Offer specific information on questions that the audience has on the subject (give 3 things audience should walk away with) Provide immediate and useful information for audience to act on Includes 3 parts: Proposal (what audience should believe or accept, Evidence (real stories or statistics to convince audience of proposal), Action (what audience should do or do differently) What are the Keys to Good Closing Session? - ✔✔Should make sense of why they do what they do Help audience identify as a community Identify 3 things you want audience to feel at end of event Should represent what organization stands for Leave audience with clear actions Tie the beginning and end of show agenda together What is the BEST benefit of deconstructing an event into goals? - ✔✔You can determine event formats and enagagements based on need. What is 1st step in thinking through engagement? - ✔✔Analyzing WHY! What are asynchronus (not happening at sametime) engagement tools or tactics? - ✔✔Google docs and Marco Polo What does thinking in screens mean? - ✔✔Online events are more like TV or Movies What two areas should you look at with your attendees? - ✔✔Demographics (gender, race, age, region) & Psychographics (how do people think? what are their behaviors? what are they doing and when do they do it? How do you develop objectivity in the RFP process? - ✔✔Use a pro's/con's chart What tool most closely matches a 2D, closed virtual environment? - ✔✔INEXPO Term that refers to the process of delivering multimedia files over the internet, either live or ondemand? - ✔✔Web streaming What type of approach should you to when comparing top vendors after your product demos? - ✔✔Two Tier Approach - 1st tier are those vendors that meet all expectation and 2nd tier are those that meet most What factors should you consider when analyzing and selecting potential technology solution? - ✔✔system requirements, pricing, customer support (NOT company's location) What does technology integration between apps prevent? - ✔✔Manual data entry, back and forth emails, contradicting event reports What is an example of a "nice to have" feature? - ✔✔Social media sharing tools (must have=tech support, networking chats, registration platform) What is an example of a "must have" feature? - ✔✔Content Capture What features should a project management software tool include? - ✔✔task timeline, ability to send tasks in an email, comment area How should you start evaluating your digital event technology? - ✔✔build a list of must have, nice to have and wish list functionality for your event tech strategy What are 3 forms of monetization at your event? - ✔✔registration, sponsorships, on demand content Is corporate social responsibility an important element of your monetization strategy? - ✔✔Yes because Which of the following are potential monetization options for your on demand content? - ✔✔sell as content bundles, increase face-to-face registration costs and include as part of their registration, and sell as one offs List 3 examples of indirect digital event revenue. - ✔✔membership sales, on demand sales, future face-to-face participation Why are partner analytics important part of evaluating your virtual events and monetization strategy? - ✔✔Partnerships can be a new audience reach, potentially increasing your membership. Which of the following is NOT a key component when building our your environment? - ✔✔Content What is the 3 most important key components in building a digital environment? - ✔✔Console/wrapper, format of video, interactivity What is a wrapper in a digital event? - ✔✔branded area on digital screen that holds content delivery What is a console in a digital event? - ✔✔holds interactive actions that encourage people to get involved in content What is a video stream? - ✔✔different platforms that your can deliver you content - like "interview", Skype, product demos, debate What interactive tool should you always include regardless of event is hosted live or on demand? - ✔✔A Call to Action - you always want to include next steps for the audience to learn more or get more info Which interactive tool can also be used for demand generation? - ✔✔Twitter How can Twitter be used in on demand or live content? - ✔✔promote your event, speaker announcements, teasing content, use as an alternative to live chat, continue the conversation with speaker. How often is it recommended to meet with your team of internal collaborators? - ✔✔Every 2 weeks and adjust as needed For a 3 hour event, how often should you push out a poll to the audience? - ✔✔Every 30 minutes For a 1 hour event, how often should you push out a poll to the audience? - ✔✔Every 10-15 minutes pending content What feature should a project management tool include? - ✔✔task timelines, ability to send tasks in an email, comment areas What does technology integration between apps prevent? - ✔✔Manual data entry, back & forth emails, contradicting event reports Why should a phone call should take place between the streaming vendor and internet provider? - ✔✔The onsite internet is the life line for your online event and the streaming vendor and internet provider need to be on the same page with what is being provided. Is it true that the internet provided by the facility is the life line of your event? - ✔✔YES When do you use lighting trees? - ✔✔When overhead rigging is not available Do labor reuirements of your hybrid event change in union facilitiies if the event is opened to the public? - ✔✔Yes What is the requirement and responsibilityof the streaming vendor? - ✔✔testing the internet prior to the start of any live streamed event Which piece of equipment allows the AV team to change video input without any hesitation in the broadcast? - ✔✔Seamless Switcher Why is it important to monitor your registration levels a day before your event? - ✔✔To properly staff all parts of your event What is NOT effected by your registration numbers? - ✔✔Polling (but your reg #'s will effect your CDN (Content Delivery Network=helps to limit delays in loading web pages and response to social media and response to chat) How far in advance should you schedule your pre-interview with your speakers? - ✔✔At least 2 weeks from your event dates True or False - At the latest, your first pre-interview with the speaker should be 4 weeks before the event. - ✔✔False What is the #1 thing that often gets over-looked when selecting speakers? - ✔✔Researching bios for conflict of interst When might it NOT make sense to use a host? - ✔✔for a short event What is MOST important when developing your content framework? - ✔✔Content your audience cares about What is the recommended ratio of staff/experts to attendees? - ✔✔1 expert to 300 attendees What might a more complex digital event take advantage of to help with flow of content and speaker engagement? - ✔✔a Host What is the #1 question you should ask when building our your content framework? - ✔✔You need to know your audience and target before you can successfully build out your event.