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Marketing > Dissertation > A business development plan to enhance business performance within the Malaysian media industry: An integrated case study of Utusan Melayu (Malaysia) Berhad (All)

A business development plan to enhance business performance within the Malaysian media industry: An integrated case study of Utusan Melayu (Malaysia) Berhad

Industry and company overview UMMB operates within the global media industry and specifically within the newspaper subsegment of the media industry. In recent years, the industry has been heavily dis...

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