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Marketing

Here are the best study resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

 MarketingQUESTIONS & ANSWERS > MKTG 3101 Intro to Marketing Management - University Of Connecticut _A new electric bicycle hire company has launched in Paris, France, with the aim of loaning out 4000 electric bicycles throughout the city via a smartphone app. There are already more established companies in the market, so how can they attract a loyal customer base to their offer, as well as cater for one-off users such as tourists to the city. (All)

 MarketingQUESTIONS & ANSWERS > Based on the concept of customer value–based pricing, explain Gillette’s rise to market dominance. 10-17 Historically, did Gillette employ good-value pricing or value-added pricing? Explain. 10-18 Based on those same concepts of value-based pricing, explain how Gillette’s pricing strategy stopped working. 10-19 What can Gillette do to improve its position in the market? Reference any material from Chapter. (All)

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