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Download best study guide on creating and capturing customer value. questions and right answers

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1) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. A) Value reenginee... ring B) Human resource management C) Financing D) Marketing E) Root cause analysis Answer: D Page Ref: 5 Difficulty: Easy Chapter LO: 1 Course LO: Discuss the fundamental concepts of marketing 2) The first step in the marketing process is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer: D Page Ref: 6 Difficulty: Moderate Chapter LO: 1 Course LO: Discuss the fundamental concepts of marketing 3) ________ are states of felt deprivation. A) Needs B) Desires C) Demands D) Values E) Exchanges Answer: A Page Ref: 6 Difficulty: Easy Chapter LO: 2 Course LO: Discuss the fundamental concepts of marketing [Show More]

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