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A-level BUSINESS Paper 3 Business 3,. EXAMINABLE QUESTIONS AND ANSWERS. RATED A+

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Analyse how AM plc needs to change its marketing mix to make its new strategy of focused differentiation successful. [12 marks] Answer all questions. Read the case study in the Insert.3 *03* Tur ... n over ► IB/G/Jun21/7132/3 Do not write outside the box Extra space AM plc will use a ‘Just in Time’ system at its new factory. box To what extent do you agree that this is a good idea? AM plc has a ‘produce or perish’ style of management. box Analyse how this may have caused the performance data for its Chinese factory to differ from the average for similar factories in China, as shown in Appendix A. [12 marks [Show More]

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