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Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business ... d) the analysis of data from your business and the competition e) all of these answers are correct - ANSWER e) all of these answers are correct "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________. (a) numeric, (b) continual change, (c) customers, (d) audience (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes (a) numeric, (b) continual improvement, (c) customers, (d) audience (a) quantitative, (b) continual change, (c) customers, (d) outcomes - ANSWER (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes What is the first step of analytics planning? a) Document your technical infrastructure b) Implement Google Analytics c) Create your implementation plan d) Define your overall measurement plan and business objectives - ANSWER d) Define your overall measurement plan and business objectives Which of the following should be the first step you complete during the analytics planning process? a) Implement Google Analytics b) Create your implementation plan c) Define your overall measurement plan and business objectives d) Maintain and refine your plans e) Document your technical infrastructure - ANSWER c) Define your overall measurement plan and business objectives It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? a) collecting user information for sales teams to connect with potential leads b) selling products or services c) encourage engagement and frequent visitation d) all these options are equally relevant as business objectives for content publishers - ANSWER c) encourage engagement and frequent visitation The demographics and interest category information in Google Analytics comes from a) the DoubleClick third-party cookie b) Google Tag Manager c) survey data filled out by users d) Information that you upload from your CRM e) The AdWords first-party cookie - ANSWER a) the DoubleClick third-party cookie When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google? a) when encrypted b) in custom campaigns only c) never - ANSWER c) never A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? a) Google Analytics does not keep track of sessions by default b) The visitor's session expires after 5 minutes of inactivity c) The visitor's session expires once the visitor has exited your site d) The visitor's session expires after 30 minutes of inactivity - ANSWER d) The visitor's session expires after 30 minutes of inactivity Which of the following would you use to set up a custom alert? a) Intelligence b) Real-Time c) Conversions d) Content - ANSWER a) Intelligence Once your Google Analytics data has been processed, it can not be changed. a) True b) False - ANSWER a) True When Google Analytics processes data, one of the main tasks it completes is organizing hits into: a) users and sessions b) cohorts and interactions c) registered users and browsers d) purchasers and browsers - ANSWER a) users and sessions A session in Google Analytics consists of: a) The reports generated by users over a specific period of time b) Interactions or hits from a specific user for all time c) Interactions or hits from a specific user over a defined period of time d) A group of users getting together in person to discuss analytics - ANSWER c) Interactions or hits from a specific user over a defined period of time By default, an Analytics session ends when inactive for: a) 15 minutes b) 30 minutes c) 45 minutes d) 60 minutes - ANSWER b) 30 minutes You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful? a) Real-Time b) Intelligence c) Annotations d) Secondary dimensions - ANSWER a) Real-Time Which of the following would you use to exclude rows with fewer than 10 visits? a) table sort b) primary dimension c) secondary dimension d) table filter e) pivot table - ANSWER d) table filter In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics? a) The games on your site are highly interactive. b) A typical session on your site involves filling out at least 3 forms. c) The default session timeout length is set dynamically by Google Analytics and you cannot change it. d) The average length of videos on your site is 35 minutes. e) The average article on your site takes 4 minutes to read. - ANSWER d) The average length of videos on your site is 35 minutes. In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics? (Same question as above, different answers) a) You need to start collecting Real-Time Data. b) The default session timeout length is set dynamically by Google Analytics and you cannot change it. c) Users typically spend less than 2 minutes on each page of your site. d) The average length of [Show More]

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