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COMM 375 Exam 3(questions&answers)

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What are two defining characteristics of reality TV? - ✔✔Real people serve as "characters" and the content is unscripted What is audience activity? - ✔✔Represents how selective people are wh ... en they approach media use and how involved they are with the content How does audience activity function in uses and gratifications theory? - ✔✔Audiences are active because they select media context that they believe will provide the gratification that they are seeking. What are the two general types of TV viewing identified by Rubin? - ✔✔Ritualistic viewer (watches television out of habit to pass time; for companionship, relaxation, arousal, and escape. Focuses more on using television as a medium and less on the specific program content) Instrumental viewing (reflects selective and purposive exposure to specific television content. More active and involving viewing experience) [Show More]

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