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IAB Test Practice Questions
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IAB Test Practice Questions The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - ANS - Long tail The "sell side" is made up of c... ompanies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. - ANS - Buy The benefits of an in-house team handling a brand's advertising include: - ANS - Cost efficiencies More control over their own data Greater transparency into the media buying process When a person accesses the internet on their smartphone while watching TV, they are engaging in: - ANS - Multi-screening Incentives are most commonly associated with what stage in the consumer decision funnel? - ANS - Purchase Which stage in the consumer decision funnel is a marketer focusing on when he or she is sharing the details of how a brand's product works? - ANS - Consideration A company that owns agencies and other types of marketing, media, and advertising companies is called a(n): - ANS - Holding company An Independent agency is an agency not owned by a holding company such as Merkle, Horizon Media, and RPA. - ANS - True Rewarding consumers who share a company's product on Facebook is an initiative focused on which stage in the consumer decision journey? - ANS - Advocacy When a consumer shares a brand's ad on a social site, this is a combination of what two types of media? - ANS - Paid and earned We connect to the internet primarily by browser on both desktop and mobile devices. - ANS - False This type of search provides results based solely on relevancy and does not cost a website anything if a person clicks on its link. - ANS - Organic An ad's dimensions, width, and height, are measured using what? - ANS - Pixels When a consumer shares a brand's ad on a social site, this is a combination of what two types of media? - ANS - Paid and earned SEM stands for Search Engine Marketing and is the name given to what kind of search? - ANS - Paid Which of the following ad formats i [Show More]
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