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[eBook] [PDF] Public Relations: Strategies and Tactics 12th Edition By Dennis L. Wilcox, Bryan Reber, JaeHwa Shin, Glen Cameron
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[eBook] [PDF] Public Relations: Strategies and Tactics 12th Edition By Dennis L. Wilcox, Bryan Reber, JaeHwa Shin, Glen Cameron Part 1: The Public Relations Profession Public Relations Today Careers... in Public Relations The Growth of a Profession Departments and Firms Ethics and the Law Part 2: The Public Relations Proces s Research and Campaign Planning Communication and Measurement Public Opinion and Persuasion Managing Competition, Conflict and Crisis Reaching Diverse Audiences Part 3: Public Relations Tactics The Traditional Mass Media Online and Social Media Meetings, Events and Promotions Part 4: Areas of Public Relations Practice Global Public Relations Corporate Public Relations Entertainment, Sports and Tourism Government and Politics Nonprofit, Health and Education For over 30 years, instructors and students alike have praised Public Relations: Strategies and Tactics. Students find the numerous charts, photos and real-world case studies and examples engaging. Educators appreciate the emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques. Show Less [Show More]
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