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MKT 3300 MIDTERM 1 PRACTICE QUESTION AND ANSWERS

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MKT 3300 MIDTERM 1 PRACTICE QUESTION AND ANSWERS Review Questions Multiple Choice Questions 1. Best Buy allows consumers to recycle their old electronic goods, such as TVs, computers, music syst... ems, cell phones and so on, in its stores nationwide, regardless of where a consumer bought the product. For most products, Best Buy provides this service free of cost to consumers. Through this service Best Buy helps consumers to be environmentally friendly. The company is employing . a. Cause marketing b. Stakeholder responsibility c. Citizenship d. Green Marketing e. None of the Above 2. Increasingly, companies are recognizing that they are not only accountable to their shareholders but also have an obligation to the society at large. Such companies seek to balance their profit motive or Fiscal Responsibility with . a. Cause Accountability b. Economic Answerability c. Moral Maturity d. Social Responsibility e. None of the Above 3. The element of the marketing mix includes advertising, personal selling, sales promotion, and public relations. a. product b. pricing [Show More]

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