Communication > EXAM > BRT- Exploratory research (CH. 7 + 8) Questions and Answers Grade A+ 2023 (All)
BRT- Exploratory research (CH. 7 + 8) Questions and Answers Grade A+ 2023
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Definition exploratory research - -Exploratory research is inductive research. inductive research is qualitative in nature, instead of quantitative. Meaning that we don't number but 'words' info. -... Characteristics of exploratory/inductive research - -- To require an in-depth understanding when prior theory is absent - Often based on qualitative data => inductive research - Differs from deductive research in the seven-step process: Step 3 = conceptual background instead of theoretic framework, Step 7 = developing theory -Sources of data exploratory/inductive research - -Primary data is collected via field research, the three most important sources are: - In-depth interviews - Focus groups - Observations Secondary data is collected via desk research [Show More]
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