NRF Certificate Test

Document Content and Description Below

NRF Certificate Test which of the filling is a term for physical goods that are bought and sold? a. sales b. products c. pricing d. services - ✔✔b. products which of the following is a stand... ard term that describes the audience of retail stores - that is, the people who will buy things from the stores? a. manufacturers b. wholesalers c. buyers d. customers - ✔✔d. customers which of the following is a term for intangible things, such as providing delivery, that are sold by retailers? a. gifts b. training c. services d. products - ✔✔c. services what kinds of things does a manufacturer produce? a. raw material b. fossil fuels c. services d. finished products - ✔✔d. finished products which of the following holds large quantities of product that are later sent either to retail locations or directly to customers> a. manufacturer b. wholesaler c. distribution center' d. retailer - ✔✔c. distribution center which of the following terms best describes a grower of potatoes? manufacturer wholesaler distribution center retailer - ✔✔manufacturer the majority of retailers are: - independently owned - corporations - franchises - online onlu - ✔✔independently owned which of the following is the term for the retailing approach that places focus on creating a seamless shopping experience for customers by integrating multiple channels? - multichannel - omni channel - integrated channel - seamless channel - ✔✔omni channel an interconnected system approaches for meeting the goal of retailing, which is to provide customers with the merchandise and services they want - ✔✔retail ecosystem approximately what percentage of the U.S. jobs are retail jobs, as of 2019? - ✔✔20-25% these customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase. - innovation/trend buyers - impulse buyers - recreational buyers - comparison shoppers - ✔✔comparison shoppers these customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance. - innovation/trend buyers - impulse buyers - recreational buyers - comparison shoppers - ✔✔impulse buyers these customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores and comparing retailer ads. - innovation/trend buyers - impulse buyers - recreational buyers - comparison shoppers - ✔✔comparison shoppers these customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase. - innovation/trend buyers - impulse buyers - recreational buyers - comparison shoppers - ✔✔recreational buyers these customers have an early adopter mindset, and want to be recognized as trendsetters by others. - innovation/trend buyers - impulse buyers - recreational buyers - comparison shoppers - ✔✔innovation / trend buyers these shoppers have typically enjoyed repeated and valued positive customer experiences with a particular retailers. - loyal customers - followers - recreational shoppers - comparison shoppers - ✔✔loyal customers these shoppers are rarely the first to try new products - loyal customers - followers - recreational shoppers - comparison shoppers - ✔✔followers which of the following is the term for behavior influences that come from a customer's family and friends? - external commercial cues - external social cues - internal physical cues - retailer cues - ✔✔external commercial cues which of the following is the term for behavior influences that come from retailer's marketing? - external commercial cues - external social cues - internal physical cues - retailer cues - ✔✔external social cues which of the following is the term for behavior influences that come from a customer's own needs? - external commercial cues - external social cues - internal physical cues - retailer cues - ✔✔internal physical cues which of the following is the term for the overall impression gathered from information that is seen, heard and experienced by customers who encounter a business, its products and services? - brand promise - positive feeling - company culture - company brand - ✔✔company brand which of the following is a term for the unique way that company employees act with each other and with customers? - brand promise - positive feeling - company culture - company brand - ✔✔company culture as of 2019, roughly how much money do U.S. retailers lose annually due to poor customer service? - ✔✔$60-70 billion after one negative experience, approximately what percentage of people say they will never do business with that company again? - ✔✔50% what's the term for service that is designed to be tailored to a specific customer's needs and interests? - ✔✔personalized service whats the term for the delivery of a positive, memorable experience that is more than the customer expected? - ✔✔quality service products that are developed by national or international manufacturers and then sold under another brand name that is available only at a particular retailer's store - ✔✔private label products a marketing program that provides incentives to repeat customers who are loyal company brand shoppers - ✔✔loyalty program approximately what percent of Americans use a credit or debit card for at least some of their purchases? - ✔✔80-90% what should you do if a customer argues that they are owed extra change, you don't think they're right, and they escalate their tone? - ✔✔call a supervisor immediately when is an OK time to temporarily leave one customer in order to go help a second customer? - ✔✔when the first customer is looking for alternative products whats the specific term for the action a retailer makes to address a service failure - ✔✔service recovery the collective group of customers served by a particular retailer are referred to as that retailer's: - ✔✔clientele which of the following is NOT an area of foundational knowledge that retailers look for in employees - reading - writing - sales skills - math - ✔✔sales skills which of the following describes a communicator who is straight to the point - analytical - intuitive - functional - personal - ✔✔analytical which of the following describes a communicator who wants process, detail, timelines and wellthought-out plans? - analytical - intuitive - functional - personal - ✔✔functional which of the following describes a communicator wants to hear about big-picture ideas? - analytical - intuitive - functional - personal - ✔✔intuitive which of the following describes a communicator who values relationships and connecting with people - ✔✔personal part of the effective time management is prioritizing tasks. which of the following is NOT a code that you would use when setting priorities? - do - delegate - designate - delay - ✔✔designate what is the SMART goal system - ✔✔1. specific 2. measurable 3. achievable 4. results-oriented 5. time-based which agency is responsible for implementing laws and regulations to protect employees - ✔✔EEOC STAR - ✔✔Situation Task Action Result when describing your skills and experience, its important to - ✔✔use action verbs [Show More]

Last updated: 1 year ago

Preview 1 out of 10 pages