Marketing > eBook-PDF > Marketing An Introduction 14th Edition By Gary Armstrong, Philip Kotler | [eBook][PDF] (All)
Marketing An Introduction 14th Edition By Gary Armstrong, Philip Kotler | [eBook][PDF]
Document Content and Description Below
Marketing An Introduction 14th Edition By Gary Armstrong, Philip Kotler | [eBook][PDF] | For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent... through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Marketing which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information. [Show More]
Last updated: 8 months ago
Preview 1 out of 672 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$22.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Jul 30, 2023
Number of pages
672
Written in
Additional information
This document has been written for:
Uploaded
Jul 30, 2023
Downloads
0
Views
66
