Media Studies > TEST BANKS > Test Bank For Advertising Media Planning, 4th Edition By Larry Kelley, Kim Sheehan (All)
Test Bank For Advertising Media Planning, 4th Edition By Larry Kelley, Kim Sheehan
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This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 co... ncise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels. Read less [Show More]
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