Business > STUDY GUIDE > Business-Level Strategy 2023 Update (All)

Business-Level Strategy 2023 Update

Document Content and Description Below

Business-level stragegy - integrated/coordinated set of commitments and actions the firm uses to gain competitive advantage by exploiting core competencies in specific product markets One Business-... level strategy - single-product market/ single geographic location firm employs one business-level strategy and one corporate-level strategy identifying what/which industry the firm will compete in. Several Business-level strategy - diversified firm employs separate business-level strategy for each product market area in which it competes and one or more corporatelevel strategies dealing with product and/or geographic diversity. Every firm must form and use... - a business-level strategy for each one of its businesses. Business-level strategy choices matter because... - long-term performance is linked to a firm's strategies. 5 generic business-level strategies - Cost Leadership; Differentiation; Focused Cost Leadership; Focused Differentiation; and Integrated Cost Leadership/Differentiation Broad Target Markets - Firms seek to use their capabilities to create value for customers on an industry-wide basis; competing in many customer segments Narrow Target Markets - Firm intends to serve the needs of few customer groups, tailoring its strategy to serving them at the exclusion of others. CONTINUES.... [Show More]

Last updated: 10 months ago

Preview 3 out of 6 pages

Buy Now

Instant download

We Accept: