Business > TEST BANKS > Consumer Behavior, 2nd Edition, Frank Kardes, Maria Cronley, Thomas Cline. (Complete Chapters 1- 19 (All)
Table of Contents PART I: CONSUMER BEHAVIOR AND MARKETING STRATEGY. 1. Understanding Consumer Behavior and Consumer Research. 2. Consumer Focused Strategy: Segmentation and Positioning. 3. Brandin... g Strategy and Consumer Behavior. PART II: CONSUMER INFORMATION PROCESSING. 4. Consumer Perception. 5. Learning and Memory. 6. Automatic Information Processing. 7. Motivation and Emotion. 8. Attitude and Judgment Formation and Change. PART III: CONSUMER DECISION MAKING. 9. The Consumer Decision Making Process. 10. Product Consideration, Evaluation, and Choice. 11. Behavioral Decision Theory. PART IV: CONSUMER SOCIAL INFLUENCES AND CONTEMPORARY STRATEGIES FOR MARKETERS. 12. Self-Concept and Personality. 13. Social Influence and Behavioral Compliance. 14. The Influence of Culture and Values. 15. The Influence of Demography. 16. Contemporary Strategies in Reaching Consumers. 17. Engaging Consumers Through Online Marketing. PART V: MANAGERIAL DECISION MAKING (ONLINE CHAPTERS). 18. Biases in Managerial Decision Making. 19. Strategies for Improving Managerial Decision Making [Show More]
Last updated: 1 year ago
Preview 1 out of 534 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Can't find what you want? Try our AI powered Search
Connected school, study & course
About the document
Uploaded On
Aug 15, 2021
Number of pages
534
Written in
This document has been written for:
Uploaded
Aug 15, 2021
Downloads
2
Views
527
In Scholarfriends, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.
We're available through e-mail, Twitter, Facebook, and live chat.
FAQ
Questions? Leave a message!
Copyright © Scholarfriends · High quality services·