Marketing > QUESTIONS & ANSWERS > Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. (All)

Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.

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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. a Table of Contents PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 1 Marketing: Creating ... and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Understanding Consumer and Business Buyer Behavior PART 3 DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX 6 Customer-Driven Marketing Strategy: Creating Value for Target Customers 7 Products, Services, and Brands: Building Customer Value 8 New Product Development and Product Life-Cycle Strategies 9 Pricing: Understanding and Capturing Customer Value 10 Marketing Channels: Delivering Customer Value 11 Retailing and Wholesaling 12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 13 Personal Selling and Sales Promotion 14 Direct, Online, Social Media, and Mobile Marketing PART 4 EXTENDING MARKETING 15 The Global Marketplace 16 Sustainable Marketing: Social Responsibility and Ethics [Show More]

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