BUS 100M7 Assignment.docx

BUS 100M7 Assignment.docx IKEA Makes the Most of Its Marketing Channels 1. Would you recommend that IKEA continue printing and mailing catalogs, or should it switch to an online-only catalog? Explain your answer. Ye ...

BUS 100M7 Assignment.docx IKEA Makes the Most of Its Marketing Channels 1. Would you recommend that IKEA continue printing and mailing catalogs, or should it switch to an online-only catalog? Explain your answer. Yes! I would recommend that IKEA to continue printing mailing catalogs. Because social media is only for the active people on the internet, and many old retired people that they have the money to invest in their home not always active on the internet. And there some people read these catalogs for pleasure. Also, with the CRM tool the company could choose a target audience based on demographics and household information. 2. If you were in charge of choosing IKEA’s next U.S. store location, what factors would you consider in making your decision? If I oversaw choosing IKEA's nest U.S store location that factors that I would consider is;  Demographic: Because I want to know first who the customers are and how far are they from the location.  The style of operation: I would choose the style that fits the community, and I will make sure that the style will be consistent with the business.  Building: I would look for newer buildings because I want to have all the proper services.  After that, we must study the rent because it's considered as a portion of ongoing expenses. 3. How much channel power does IKEA possess? What are the implications for the role it plays in the channel? IKEA has an enormous amount of channel power. And because the company started with the brick and mortar channel and increased the sales with improving the customer's service, and their stores size is bigger than others. Also, IKEA is always focusing on customers feedback to improve their products, customers experience and design. The Implications for the role that IKEA plays in the channel, it can positively influence the customers in buying decisions. Also, the customers arable to buy, transport their product, and they have the option of delivery at an extra charge.