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Technical Communication Sales Analysis and Customer Sentiment Western Governors University IT C768

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Sales Analysis and Customer Sentiment Josh Martin Western Governor’s University Signature: _________________________________ Date: [04/08/2020]C768 Technical Communication – Task 2 B: TABLE ... OF CONTENTS B: TABLE OF CONTENTS...............................................................................................................................2 C: ABSTRACT...............................................................................................................................................3 D: Proposed Project for Seamus Company.................................................................................................5 D1. Proposed Solution............................................................................................................................5 D2: Case Study Reviews..........................................................................................................................5 D3: Goals, Objectives, and Deliverables.................................................................................................5 D4: Projected Timeline............................................................................................................................8 D5: Resources and Cost...........................................................................................................................8 D6: Outcome...........................................................................................................................................9 E: Justification and Highlights of Proposal..................................................................................................9 G: APA Sources..........................................................................................................................................11C768 Technical Communication – Task 2 C: ABSTRACT Summary of the Problem: The Seamus Company is exploring opportunities to expand on market share and increase profitability while reducing costs. The direct challenge is not knowing the opportunities that exist to quickly change direction and focus. This proposal focuses on enabling the company to identify opportunities to increase market share and capitalize on well-performing products. The proposal enables the reduction of cost by identifying low performing markets, brands, and campaigns. Recommendation of the Solution: We recommend implementing a data visualization solution that would enable the team members to quickly analyze the data related to sales, demographics, and marketing campaigns. Implementing a data visualization solution allows quicker analysis of the information to allow the company to adapt to the market faster and capitalize on opportunities that arise. [Show More]

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