Marketing > TEST BANKS > Marketing 5th Edition by Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti | TEST BANK (All)

Marketing 5th Edition by Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti | TEST BANK

Document Content and Description Below

Test Bank for Marketing 5th Edition by Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti. Get all 18 Chapters Test Bank Table of Contents 1: Principles of marketing 1:Marketi ... ng principles and practice 2:Consumer buying behaviour 3:Marketing research and customer insight 2: Marketing management and strategy 4:The marketing environment 5:Marketing strategy 6:Marketing segmentation and positioning 7:International market development 3: Managing marketing programmes 8:New proposition development and innovation 9:Price and customer value decisions 10:Principles of marketing communications 11:Configuring the marketing communications mix 12:Digital and social media marketing 13:Brand decisions 4: Principles of customer management 14:Channels, supply chains, and retailing 15:Services and relationship marketing 16:Business-to-business marketing 5: The social impacts of marketing 17:Not-for-profit and social marketing 18:Marketing, society, sustainability, and ethics [Show More]

Last updated: 9 months ago

Preview 1 out of 250 pages

Buy Now

Instant download

We Accept: