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Test Bank For Contemporary Marketing 17th Edition by Louis E. Boone (Author), David L. Kurtz (Author) Chapter 1_19

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Test Bank For Contemporary Marketing 17th Edition by Louis E. Boone (Author), David L. Kurtz (Author) TABLE OF CONTENTS 1: The Changing Face of Business 2: Business Ethics and Social Responsib... ility 3: Economic Challenges Facing Contemporary Business 4: Competing in World Markets 5: Forms of Business Ownership and Organization 6: Starting Your Own Business: The Entrepreneurship Alternative 7: Management, Leadership, and the Internal Organization 8: Human Resource Management: From Recruitment to Labor Relations 9: Top Performance through Empowerment, Teamwork, and Communication 10: Production and Operations Management 11: Customer-Driven Marketing 12: Product and Distribution Strategies 13: Promotion and Pricing Strategies 14: Using Technology to Manage Information 15: Understanding Accounting and Financial Statements 16: The Financial System 17: Financial Management 18: Trends in E-Business(Online Only) [Show More]

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