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Management > EXAM > Consumer analysis; questions answered (All)

Consumer analysis; questions answered

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Answer all of the following questions: 1. Are you a “prosumer”? why? 2. What customized products or services have you purchased recently? What was your experience? 3. What products do you ... think appeal most to the different generational market segments? Explain your answer 4. Calculate Customer Worth: Mr. Smith visits NY 18 times per year and stays two night each time. His tech company has a locally negotiated rate with the Marriott Marquis Hotel at a rate of $150 per night. Mr. Smith always eats dinner in the restaurant the evening of his arrival at an average cost of $30 and in the morning he takes breakfast from room service at a cost of $12. The acquisition cost to the hotel of obtaining his business traveler is $2 per visit. [Show More]

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