Business > CASE STUDY > Harvard Case Solutions For: The Cellphone Industry from the Origins to Deregulation, Industry Note b (All)

Harvard Case Solutions For: The Cellphone Industry from the Origins to Deregulation, Industry Note by Miguel Rivera-Santos; Carlos Rufin (recheck notes)

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This case series is designed to illustrate the details of the competition in poor countries and developing countries and in particular, competition in the base of the pyramid. It consists of four pape... rs: two cases of companies, a note about the country and the industry notes. Business Case describes the dynamics of international competition between the two operators, Orange and MTN in the telecommunications market in Cameroon. Each business case begins with a brief history of the company, followed by a description of the overall strategy of the company and its entry into Cameroon. It goes on to describe the competitive dynamics in Cameroon from the perspective of society and, in particular, movements and counter-movements made by each competitor to gain market share. Finally, the case described of business social responsibility initiatives of the company worldwide and Cameroon. The series also includes two case briefs. The first job characteristics and technical evolution of the cellular industry are described. The second note is an introduction to the geography, history and economy of Cameroon, with special emphasis on the socio-economic conditions of the population. Overall, this case series analysis of competition occurs at the base of the pyramid, including commercial and ethical aspects. [Show More]

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