Business > STUDY GUIDE > BUSI 520 Quiz 3 > Complete Answers. Latest (2020) Liberty University. (All)
BUSI 520 Quiz 3 > Complete Answers. Latest (2020) Liberty University.
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Question 1 2 out of 2 points A low-price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along. This is called the ________ tra... p. Selected Answer: fragile-market-share Question 2 2 out of 2 points ________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem. Selected Answer: Perceived-value Question 3 2 out of 2 points When hotels drop their rates on the weekends, this form of price discrimination is known as ________ pricing. Selected Answer: time Question 4 2 out of 2 points Everyday low pricing is most suitable if ________. Selected Answer: the cost of conducting frequent sales and promotions is high [Show More]
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