Marketing > eBook-PDF > [eBook] [PDF] Essentials of Marketing, 17th Edition By William Perreault, Joseph Cannon, Jerome McC (All)
[eBook] [PDF] Essentials of Marketing, 17th Edition By William Perreault, Joseph Cannon, Jerome McCarthy
Document Content and Description Below
Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground... -breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep. [Show More]
Last updated: 2 years ago
Preview 1 out of 1600 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$35.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Jan 26, 2022
Number of pages
1600
Written in
Additional information
This document has been written for:
Uploaded
Jan 26, 2022
Downloads
0
Views
162
