Business > SOPHIA Milestone > Sophia -- Introduction to Business -- Unit 2 --- Answers to Milestone 2 Test questions WITH ACCURAT (All)

Sophia -- Introduction to Business -- Unit 2 --- Answers to Milestone 2 Test questions WITH ACCURATE ANSWERS. GRADED A+

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Which of the following is the purpose behind truth in advertising? To monitor corporate social responsibility programs To inform consumers about ethical companies To ensure companies make valid cla... ims about their products To influence consumer buying behavior 1/22/2021 Sophia :: Welcome https://www.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/7614420 2/15 CONCEPT Truth in Advertising 2 Which component of a marketing plan below details the budget requirements for the marketing of a product? Control tools Strategic plan Implementation plan SWOT analysis CONCEPT The Marketing Plan 3 In which phase of the product life cycle below is a company likely to offer a product at its lowest price and bundle it with other similar products? Growth Decline 1/22/2021 Sophia :: Welcome https://www.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/7614420 3/15 Maturity Introduction CONCEPT Product Life Cycle 4 Which of the following best illustrates green marketing? A company promoting "natural" products that uses cotton on the outside of its diapers but chemical gels on the inside A company promoting how well their detergent product cleans using cold water while emphasizing the environmental benefit A company promoting its bottled water as being fat-free with zero calories A company claiming a meat product is "all natural," even though the animals may have received antibiotics CONCEPT Marketing the Environment Ethically 5 Match each type of influence below to its corresponding consumer behavior. B Cultural 1/22/2021 Sophia :: Welcome https://www.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/7614420 4/15 C Social A. Sarah needs to buy shoes she can afford based on her current income. B. Sarah is more likely to buy closed-toe shoes based on her religious background. C. Sarah is more likely to buy a certain brand of shoes to fit in with her peer [Show More]

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