QUESTIONS AND ANSWERS UNIT 2.docx. RLATEST EXAMINABLE MASTERPIECE. GRADED A+

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Basics of Marketing Which of the following communication strategies is an example of public relations, as opposed to marketing?  A.)A touch screen at a gas pump asks customers if they would also... like a car wash.  B.)A local magazine interviews a new small business owner and some of his employees to tell the community about the new business.  C.)Customers join a rewards program to earn deals and product discounts.  D.)Employees wear tee shirts that promote the business they work for while interacting with customers. Which of the following statements illustrates the utility of ownership?  A.)A new retail store secured a site in a popular shopping district.  B.)A dentist schedules appointments for children on Saturdays.  C.)Financing options are available so that customers can easily buy and enjoy more expensive products.  D.)The demand for lawn furniture peaks in the late spring. Which of the following is a tangible benefit?  A.)Customers fit in with peers who use similar services.  B.)Customers enjoy a unique dining experience.  C.)Customers enjoy a chocolatier's products for their unique flavors.  D.)Customers enjoy high quality customer service. Markets in Marketing Which of the following is an example of B2B marketing?  A.)A trade publication  B.)A lifestyle publication  C.)A magazine devoted to fashion  D.)A magazine devoted to sports Which of the following is an example of product marketing?  A.)A salon that makes people feel comfortable as soon as they enter  B.)A salon that offers a package deal for haircut and color  C.)A hairdresser who is very skilled at making clients look their best  D.)A type of shampoo for people with curly hair A __________ is a person or group that is able to purchase what you are selling.  A.)provider  B.)market  C.)user  D.)service EVOLUTION OF MARKETING Which of the following characteristics best differentiates relationship marketing from holistic marketing?  A.)Relationship marketing places more emphasis on how the company relates to the community as a whole.  B.)Relationship marketing places more importance on customer needs than immediate sales.  C.)Relationship marketing focuses more on how all parts of a business come together to market a product.  D.)Relationship marketing emphasizes a company's need to be transparent to its customers. __________ considers long-term brand loyalty more important than a short-term sale.  A.)The marketing manager  B.)The marketing plan  C.)Relationship marketing  D.)Direct sales Which of the following is the newest model of marketing?  A.)Advertising and direct sales  B.)Relationship marketing  C.)Marketing concept  D.)Holistic marketing THE MARKETING PLAN Which of the following should be included in a marketing plan?  A.)Opportunities for gaining market share  B.)Identification of social responsibility issues  C.)Legal issues with using social media marketing  D.)Pricing strategy for their industrial goods Which of the following is true about developing a marketing plan?  A.)The plan is used primarily for assessing the strengths of competitors.  B.)The plan provides a list of the media needed in the marketing mix.  C.)The plan must include strategies for reaching objectives and targets.  D.)The plan focuses on creating a positive company image through public relations. A marketing plan presents a unified approach toward consumers' __________.  A.)goals and target  B.)opportunities and threats  C.)wants and needs  D.)strengths and weaknesses THE MARKETING MIX Which of the following statements about the marketing mix is true?  A.)The marketing mix is the marketing choices the owner must make in order to bring the car wash service to market.  B.)The owner will use the marketing mix to define the brand collateral for the company.  C.)The marketing mix will determine the focus for each market segment.  D.)The marketing mix will be used to identify the strengths and weaknesses of the business. Which statement about the marketing mix is true?  A.)Sometimes the marketing mix emphasizes people, processes and programs.  B.)Businesses cannot control the 4 Ps.  C.)If a business gets one of the 4 Ps wrong, it will probably still succeed.  D.)There are many variations on the 4 Ps model. Which of the following statements about the marketing mix is true?  A.)It defines the techniques used to influence consumer behavior.  B.)It is used more for bringing a new product to market than for new services.  C.)It involves the choices made when providing a new service.  D.)It analyzes the motives behind decisions made by consumers. PRODUCT Which of the following is an example of a convenience good or service?  A.)Slightly imperfect furniture items from various product lines  B.)Products used to clean and protect wood and fabric furniture items  C.)Pamphlets describing payment and delivery options for store purchases  D.)Custom upholstery upgrades for select furniture items at an additional fee Which of the following is an example of a shopping good or service?  A.)Stain repellent sprays for fabrics, upholstery and rugs  B.)High-quality, discontinued items from last season's product lines  C.)Fabric and carpet swatches customers can take home to compare color options  D.)Design consultations that provide interior design advice and expertise at customer homes Which of the following is an example of a specialty good or service?  A.)Informational flyers about the store layout and buying process  B.)Furniture care products, such as dusting polishes  C.)In-home white glove delivery service for an additional fee  D.)Select furniture samples from current Amie product lines PRICE Which of the following consists of steep prices with the purpose of generating interest in a new product?  A.)Skimming pricing  B.)Specialty goods  C.)Penetration pricing  D.)Shopping goods Which of the following is a definition for penetration pricing?  A.)When the price varies according to location  B.)When the price of a product is higher than others on the market  C.)When the competition for products leads to similar pricing  D.)When a company sets a low price for new products so the organization can enter and gain traction within the market Which of the following wou [Show More]

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