Management > CASE STUDY > Case Solutions/ Notes for Marvel Enterprises, Inc. (Abridged) by Anita Elberse (All)
Case Solutions/ Notes for Marvel Enterprises, Inc. (Abridged) by Anita Elberse
Document Content and Description Below
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six ... years after the company emerged from bankruptcy, Marvel has amassed a market value of more than $2 billion. Originally known as a comic book publisher, the company now also has highly profitable toy, motion picture, and consumer products licensing operations. However, doubts about Marvel's business model and its growth potential continue to exist. Had Marvel's winning streak been just a fluke? Was Marvel's success dependent on a limited set of blockbuster characters, most notably Spider-Man, and should Marvel continue to capitalize on those characters? Or was it time to seek growth in a larger set of lesser known characters? In exploring growth opportunities, was it wise for Marvel to venture outside its current business model and move into more capital-intensive activities? What marketing strategy would allow Marvel to sustain its success in the coming years? [Show More]
Last updated: 2 years ago
Preview 1 out of 21 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$15.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Apr 07, 2022
Number of pages
21
Written in
All
Additional information
This document has been written for:
Uploaded
Apr 07, 2022
Downloads
0
Views
152
