Marketing > EXAM > Louisiana State University, Shreveport MKT 701/ MKT 701 Chapter 4 Quiz. Questions, Answers and Feedb (All)

Louisiana State University, Shreveport MKT 701/ MKT 701 Chapter 4 Quiz. Questions, Answers and Feedback

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Chapter 4 GRADED Quiz 1.All of the following are benefits of SWOT analysis EXCEPT: Select one: a. It can synthesize and integrate diverse information. b. It promotes collaboration and open informat ... ion exchange. c. It can reduce costs associated with strategic planning. d. It is simple to use and requires no extensive training or skills. e. Its structured nature ensures that data and information are correctly categorized. The correct answer is: Its structured nature ensures that data and information are correctly categorized. 2.An organization plans to increase its market share from 10% to 20% within the next year. This is an example of a Select one: a. qualitative objective b. procedural objective c. continuous objective d. quantitative goal e. discontinuous objective The correct answer is: discontinuous objective 3.As a tool of Blue Ocean Strategy, the strategy canvas provides a way to visualize the firm's strategy relative to other firms in the industry. The central portion of the strategy canvas is the __________, or the graphic representation of the firm's relative performance across its industry's factors. Select one: a. value curve c. strategy line d. divergence curve e. strategic focus The correct answer is: value curve 4.In terms of setting goals and objectives, what is considered to be one of the major benefits gained from applying for the Malcolm Baldrige National Quality Award? Select one: a. It helps the firm to focus solely on customer requirements. b. It helps the firm to set objectives that are difficult for competitors to copy. c. It promotes the development of goals that are consistent with the firm's mission. [Show More]

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