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Case Solutions/ Notes for SCHIBSTED (A) SHOULD WE LAUNCH 20 MINUTES b y Jean-Louis Schaan Jordan Mitchel
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In August 1999, Birger Magnus, an executive vice-president of Schibsted (Norway’s largest media company), is preparing to present his recommendation to the board of directors to launch a free newsp... aper, 20 Minutes, simultaneously in Zurich, Switzerland, and Cologne, Germany. In preparation for the meeting, Magnus needs to anticipate all of the tough questions on making the launch. In August 1999, Birger Magnus, an executive vice-president of Schibsted (Norway’s largest media company), is preparing to present his recommendation to the board of directors to launch a free newspaper, 20 Minutes, simultaneously in Zurich, Switzerland, and Cologne, Germany. In preparation for the meeting, Magnus needs to anticipate all of the tough questions on making the launch. [Show More]
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