MKTG 508 Chapter 19 Quiz 2016 Version
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QUESTION 1 1. The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________. customer response mark ... eting guerilla marketing rective marketing internal marketing inbound telemarketing QUESTION 2 1. Which of the following is a disadvantage of direct marketing? invasion of privacy inability to build brand awareness low chances of customers avoiding messages inability to control marketing communication inability to maintain information security QUESTION 3 1. ________ is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online [Show More]
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