Business Research > eBook-PDF > eBook Business Research Methods, 5th Edition By Ema Bell, Alan Bryman, Bill Harley (All)
eBook Business Research Methods, 5th Edition By Ema Bell, Alan Bryman, Bill Harley
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Table of Contents Part 1: The research process 1. The nature and process of business research 2. Business research strategies 3. Research designs 4. Planning a research project and developing res... earch questions 5. Getting started: reviewing the literature 6. Ethics in business research 7. Writing up business research Part 2: Quantitative research 8. The nature of quantitative research 9. Sampling in quantitative research 10. Structured interviewing 11. Self-completion questionnaires 12. Asking questions 13. Quantitative research using naturally occurring data: structured observation and content analysis 14. Secondary analysis and official statistics 15. Quantitative data analysis 16. Using IBM SPSS statistics Part 3: Qualitative research 17. The nature of qualitative research 18. Sampling in qualitative research 19. Ethnography and participant observation 20. Interviewing in qualitative research 21. Focus groups 22. Language in qualitative research 23. Documents as sources of data 24. Qualitative data analysis 25. Computer-assisted qualitative data analysis: using NVivo Part 4: Mixed methods research 26. Breaking down the quantitative/qualitative divide 27. Mixed methods research: combining quantitative and qualitative research [Show More]
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