Marketing > TEST BANKS > Test Bank for Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong | All Chapters 1 (All)
Test Bank for Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong | All Chapters 1-20.
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Test Bank for Principles of Marketing 18th Edition By Philip Kotler, Gary Armstrong | All Chapters 1-20. As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writ ... ing an introductory marketing text. Professor Kotler is one of the world's leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable. As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world's leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable. [Show More]
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