Marketing > Summary > Tool Summary #4 ALL SOLUTION LATEST 2022 EDITION 100% CORRECT GUARANTEED GRADE A+ (All)
Tool Summary #4 ALL SOLUTION LATEST 2022 EDITION 100% CORRECT GUARANTEED GRADE A+
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1. State the 5 assumptions ➢ 1. Think like an entrepreneur ➢ 2. Assume that industry conditions can be shaped and are NOT given ➢ 3. DO NOT FOCUS on competition in mature industries... ➢ 4. FOCUS on total solution sought by bulk of customers ➢ 5. FOCUS on the commonalities in what customers value NOT THE DIFFERENCES 2. Explain the procedure ➢ Step 1: Select the two largest segments for your market ➢ Step 2: Identify Factors of Competition ➢ Step 3: Map the Performance on an X and Y Axis by “High” and “Low” ➢ Step 4: Create a New Value Curve [Show More]
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