eBook for Social Media Marketing, 4th Edition By Tracy Tuten
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Part One: Foundations of Social Media Marketing Chapter 1: The Social Media Environment Chapter 2: Social Consumers Chapter 3: Network Structure and Group Influences in Social Media Part T... wo: Social Media Marketing Strategy and Planning Chapter 4: Social Media Marketing Strategy Chapter 5: Tactical Planning and Execution Part Three: The Four Zones of Social Media Chapter 6: Social Community Chapter 7: Social Publishing Chapter 8: Social Entertainment Chapter 9: Social Commerce Part Four: Social Media Data Management and Measurement Chapter 10: Social Media Analytics Chapter 11: Social Media Metrics Part Five: Social Media Marketing in Practice Part One: Foundations of Social Media Marketing Chapter 1: The Social Media Environment Chapter 2: Social Consumers Chapter 3: Network Structure and Group Influences in Social Media Part Two: Social Media Marketing Strategy and Planning Chapter 4: Social Media Marketing Strategy Chapter 5: Tactical Planning and Execution Part Three: The Four Zones of Social Media Chapter 6: Social Community Chapter 7: Social Publishing Chapter 8: Social Entertainment Chapter 9: Social Commerce Part Four: Social Media Data Management and Measurement Chapter 10: Social Media Analytics Chapter 11: Social Media Metrics Part Five: Social Media Marketing in Practice [Show More]
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