Dignitas Draft Plan 2020

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Dignitas Draft Plan Executive Summary Dignitas Delivers is a start-up enterprise to be established in Brevard County, Florida as a limited liability company owned by Team Dignitas. The company ... will provide dry cleaning and laundry services, offered with regular home pick-up and delivery services. The company will have a production facility, but will not need a retail shop because of the utilization of our pick-up and delivery services. However, we will need delivery vehicles. The business provides a new door-to-door dry cleaning and laundry service to the Brevard County area while specializing in the Melbourne area but not limited to the surrounding developments that will surely attract customer attention. Working customers may find this service is convenient for them and want to try it. Pick-up dry cleaning services are growing 23% each year, and according to the National Laundry Service Association, it is the hottest new category in laundry services. Market Analysis: Dignitas Delivers, LLC will primarily focus on providing laundry and dry-cleaning service to individuals located within the city of Melbourne, Florida, which is in Brevard County. We have marketed our company as a pick-up/drop-off service. Our targeted customer base will include the following: working professionals, working single or two family home makers, senior citizens, and college students who work or live within the area. To ensure that our customers are receiving a fair price for their laundering services, our company will outsource its IT needs, which insures that our clientele will not incur any additional costs. In addition, we will continually research and analyze the market and the need of the service to ensure profitability for the company, and ensure value for our customers. The city of Melbourne is home to many large corporations such as The Harris Corporation, and Cape Canaveral Air Force Station. Studies have shown that our business will work especially well within cities with college campuses, large office complexes, and heavily populated areas. Our research shows that working professionals make up ninety seven percent of the total population of Melbourne (Melbourne Florida, n.d.). Dignitas Delivers, LLC would be ideal in this area. Taking advantage of our drop off and pick up service will allow these corporate professionals to focus on what is most important; their jobs. Melbourne was voted #37 on “Top 101 Cities with Oldest Residents” list in 2015 (Melbourne Florida, n.d.). In the city alone, there are nearly ten-thousand senior citizens and nearly half of the households include someone who is above the age of sixty. Research shows that many senior citizens move to Florida to find their paradise in retirement, and Dignitas Delivers, LLC allows them to enjoy this time in their life by simplifying their household chores. Company Overview: Dignitas Delivers, LLC is a drop-off and pick-up laundry service that will be available twenty-four hours a day and seven days a week, depending on the needs of our clients. Objectives In providing laundry and garment alteration services for the customers in the Melbourne area, Dignitas Delivers, LLC aims to: • Establish sustainable business by the end of the first year • Have first year total sales in excess of $500,000 • Producing net profits Mission We well offer dry cleaning, laundry, and clothing alteration services with the option for home pickup, delivery and emergency situations. Our high quality and convenience will save time for working customers. Marketing: The primary marketing strategy of Dignitas Delivers, LLC is to provide convenience and exceptional service to the target customer. By offering pick-up and delivery, customers never need to go out of their way to receive quality service. Convenience has proven to be one of the leading factors in a customer choosing whether to use a new service, and the company will capitalize on this. Dignitas Delivers, LLC will continually seek out new marketing strategies to target new customers and retain existing customers. By analyzing the market and the competing laundry services in Melbourne, FL, Dignitas Delivers, LLC will be able to offer competitive prices for all services. [Show More]

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