BUS300 Week Quiz 1 question and answers solution 2020

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BUS300 Week Quiz 1 question and answers solution 2020 Question 1 3 out of 3 points Evidence of the prominence of public relations includes: Answer Question 2 3 out of 3 points ... Savvy individuals and institutions must recognize the importance Answer Question 3 3 out of 3 points In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic of successful PR leaders? Answer Question 4 3 out of 3 points Which of the following are among the five actions Professor Melvin Sharpe indicates can "harmonize" relations between individuals and organizations? Answer Question 5 3 out of 3 points To effectively communicate with a public, it is important to recognize that Answer Question 6 3 out of 3 points Twisting messages to create the impression of performance is Answer Question 7 3 out of 3 points If you target "experiencers," you're likely using ________ to segment a public. Answer Question 8 3 out of 3 points Which of the following distinguishes the R-O-S-I-E formula from other formulae that summarize the PR process? Answer Question 9 0 out of 3 points What happened to Don Imus indicates that Answer Question 10 3 out of 3 points Public relations consultants for politicians should point out the importance of the uncommitted public because Answer Question 11 3 out of 3 points In John Marston's R-A-C-E process, the key step is Answer Question 12 3 out of 3 points The government affairs function of public relations Answer Question 13 3 out of 3 points According to Fraser Seitel, which of the following does NOT describe an aspect of the public relations function? Answer Question 14 3 out of 3 points Which is NOT a key technical skill a public relations professional should possess? Answer Question 15 3 out of 3 points A function related to public relations that includes creating sales literature, meeting displays and promotions is Answer Question 16 3 out of 3 points The attitude of business leaders that the "public be damned" ushered in the need for Answer Question 17 3 out of 3 points Known as the ________ they were a group of ________ who tackled the abuses of American industrialists, exposing deplorable and unsafe conditions. Answer Question 18 3 out of 3 points Perhaps one reason publicity and press agentry are too often considered synonymous stems from Answer Question 19 0 out of 3 points Which of the following are indications of the growth of global democracy, public opinion and capitalism? Answer Question 20 3 out of 3 points Some scholars consider ________ the forerunner to today's White House press secretary because of the duties he performed for Andrew Jackson. Answer Question 21 3 out of 3 points Which major trend below is contributing to the evolution of the practice of public relations in the U.S.? Answer Question 22 3 out of 3 points Which of the following has made knowledge of and facility with the Internet a front-burner necessity for practitioners? Answer Question 23 3 out of 3 points The growth of public relations as an accepted business-like practice in the United States of America stems from Answer Question 24 3 out of 3 points American flirtations with public relations techniques began around the founding of the ________ when ________. Answer Question 25 3 out of 3 points During World War I and World War II, public relations techniques to help mobilize United States citizens to support war efforts were used by the Answer Question 26 3 out of 3 points A conspicuous, but often negative, public relations practice that took hold in the 1880s was Answer Question 27 3 out of 3 points Principles developed by Ivy Lee in working with the press on behalf of business included Answer Question 28 3 out of 3 points In the 21st century, recognition of the value of knowing what public relations is about comes from Answer Question 29 3 out of 3 points Archaeologists inform us that public relations has roots in Answer Question 30 3 out of 3 points A principal contribution to the field of public relations made by Ivy Ledbetter Lee was Answer [Show More]

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