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Google Analytics Certification Distinction level (latest v3)

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Using tracking code, Google Analytics can report on data from which systems? - E-commerce platforms - Mobile Applications - Online point-of-sales systems - Systems not connected to the Inter ... net - ANSWER - E-commerce platforms - Mobile Applications - Online point-of-sales systems To collect data using Google Analytics, which steps must be completed?(select all answers that apply) - Install Google Analytics desktop software - Create an Analytics account - Add Analytics tracking code to each webpage - Download the Analytics app - ANSWER - Create an Analytics account - Add Analytics tracking code to each webpage The Analytics tracking code can collect which of the following?(select all answers that apply) - Language the browser is set to - Type of browser - User's favorite website - Device and operating system - ANSWER - Language the browser is set to - Type of browser - Device and operating system When will Google Analytics end a session by default? -After 30 minutes, regardless of user activity on your website -Once the user opens another browser window -When a user is inactive on your site for 30 minutes or more or closes a browser window -At noon every day - ANSWER -When a user is inactive on your site for 30 minutes or more or closes a browser window Once Google Analytics processes data, it's stored in a database where it can't be modified. True False - ANSWER True Which represents the hierarchical structure of a Google Analytics account from top to bottom? -View > Account > Property -Property > Account > View -Account > View > Property -Account > Property > View - ANSWER -Account > Property > View A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? (select all answers that apply) User Property View Product - ANSWER Property View To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code - ANSWER Admin > Tracking Info > Tracking Code To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button - ANSWER Google Analytics tracking code Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? -Immediately after the opening <head> tag of your website -Immediately before the closing </head> tag of your website -Immediately after the opening <body> tag of your website -Immediately before the closing </body> tag of your website - ANSWER -Immediately after the opening <head> tag of your website When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data - ANSWER Data from after the view was created A deleted view can be recovered by account administrators within how many days? 35 65 95 125 - ANSWER 35 What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above - ANSWER All of the above Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view - ANSWER To ensure you can always access the original data In which order does Google Analytics filter data? Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order - ANSWER The order in which the filters are applied When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view - ANSWER Data from after the filter was created What feature would be used to compare two date ranges in a report? Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector - ANSWER Date range comparison What does the "Users" metric measure? -The total number of visits to your website - Users that had at least one session on your site in the given date range - Users that landed on the homepage of your website -Users who have signed up to an email newsletter on your website - ANSWER Users that had at least one session on your site in the given date range What is the "Bounce Rate" in Google Analytics? - The number of times unique users returned to your website in a given time period -The percentage of sessions in which a user exits from your homepage -The percentage of total site exits - The percentage of visits when a user landed on your website and exited without any interactions - ANSWER - The percentage of visits when a user landed on your website and exited without any interactions What is a "dimension" in Google Analytics? - The total amount of revenue a business has made in a given date range. -An attribute of a data set that can be organized for better analysis. - A comparison of data between two date ranges. -A report that [Show More]

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