The MOST important step in the process of setting up a prospective donor research programme is to (Relationship Building): - ANSWER Establish confidentiality and ethics policies. Which aspect of an... organization’s history is MOST often effectively used in appealing to donors? (Relationship Building) - ANSWER The role of major donors in developing the current strengths of the organization. (The long term strength of most charities is the human link between their major donors and the programmes and services they have supported on behalf of the community.) An individual is the first fundraiser at an organization with no volunteer fundraising structure. To set up the structure, the individual should: (Volunteer Involvement) - ANSWER Take time to identify potential volunteers for the organization, and then recruit them. (The fundraising partnership is defined as a cooperative and coordinated arrangement in which staff, board and volunteers work together to ensure an organization' s success.) Which of the following is the BEST volunteer recruitment source for a planned giving/bequest programme? (Volunteer Involvement) - ANSWER Board members, major donors, and financial professionals. (Volunteers recruited for a planned giving/bequest programme need to be both committed to the organization and capable of promoting some of the more complex aspects of planned gifts. Board members and major donors represent the most experiences volunteers and organization can draw upon...) In setting up a fundraising programme focused on foundations for a new organization, the FIRST step is to: (Current and prospective Donor Research) - ANSWER research foundations that give to similar organizations, and follow up. The MOST successful method of raising funds from foundations is to submit: (Current and prospective Donor Research) - ANSWER requests to foundations whose interests and financial data identify them as prospective donors. An analysis of the basic data (participants, income, and expense) from a direct mail solicitation has been completed. In order to determine the key performance measurements and effectively evaluate the direct mail programme, you will need to examine the: (Management) - ANSWER percent participation, average gift size, net income, average cost per gift, cost of fundraising, and return. Before beginning to write the case for support for an upcoming campaign, it is MOST important to: (Securing the Gift) - ANSWER acquire an understanding of the various donor target markets. (Professional fundraising is based on relationship building.) A person is the fundraiser for a new not-for-profit organisation. Now that the first fundraising campaign has produced donors, one of the primary responsibilities of the fundraising office is to retain the donors so that they will continue giving. The BEST course of action to accomplish this is to: (Relationship Building) - ANSWER Include the donors in upgrade efforts such as donor clubs. The process of establishing the financial range of gifts that a donor will reasonable consider is referred to as: (Current and prospective Donor Research) - ANSWER Rating. (Rating is the term used to describe the process, through research and dialogue, of moving a prospect into the realm of being able to make reasonable recommendations regarding capacity and potential for making a certain sized gift.) At a celebratory campaign dinner for donors. the newly hired assistant director of fundraising for the EYZ organisation is asked to sit next to a long time donor. Not having seen biographical information ahead of time, and not knowing the individual, the fundraising professional's BEST course would be to guide the conversation to the donor's: (Relationship Building) - ANSWER involvement in the organisation. (Stewardship is the ethical care and management of the tangible and intangible assets of a non-profit organisation, especially the maintenance of its long time donor relationships. Effective strategic planning for an organisation must initially include: (Management) - ANSWER engaging key stakeholders in the planning process. Foundation prospects of an organisation are best identified by the geographic scope of the foundation, its granting criteria, and the foundation's: (Current and Prospective Donor Research) - ANSWER previous giving record. When developing a comprehensive fundraising programme, it is important to remember that the individual MOST responsible for managing the process of constituency development is the: (Relationship Building) - ANSWER fundraising executive of the organisation. Market segmentation is best defined as: (Management) - ANSWER submarkets or segments of the public. As a general rule, what is the best way to cultivate major gifts? (Relationship Building) - ANSWER Develop informed repeat donors. (The best major gift prospects are those with a present and prior relationship with an organisation.) When a donor wishes to make a planned gift/bequest to the endowment fund, the fundraising officer should first: (Relationship Building) - ANSWER explore what the donor wishes to accomplish with the gift. The first step in developing a strategy for approaching prospective donors for a gift is to: (Current and Prospective Donor Research) - ANSWER research the characteristics of current donors. To maximise the outcome of working with volunteer leadership, it is most important for the staff to: (Volunteer Involvement) - ANSWER provide for effective use of volunteer time and skills. [Show More]
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