Marketo Certified Expert Practice
Questions and Answers
on Marketo servers >>>> Where are Marketo landing pages hosted?
Forms, rectangles, images >>>> What items do landing pages contain?
TRUE >>>> TRUE or FALSE
For
...
Marketo Certified Expert Practice
Questions and Answers
on Marketo servers >>>> Where are Marketo landing pages hosted?
Forms, rectangles, images >>>> What items do landing pages contain?
TRUE >>>> TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended >>>> TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form >>>> What does the URL builder allow you to
capture?
Property Sheet in the Landing page designer >>>> What tool do you use to control the
appearance of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. >>>>
What is progressive profiling used for?
TRUE >>>> TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE >>>> TRUE or FALSE
A person who fills out the same Marketo form multiple times using the same email
address will have multiple lead records created in Marketo.
TRUE >>>> TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
Send a Text version as well >>>> If sending an HTML email, it is also a best practice
to...
It must be approved >>>> In order for an email to be used in a Smart Campaign...
FALSE >>>> TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages >>>> To which Program asset can you add
Marketo's social media sharing tools?FALSE: social media tools can be added to landing pages, but not emails. >>>> TRUE
or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages >>>> What Marketo assets use templates?
The images and files folder in the Design Studio >>>> Where can images and assets be
uploaded in Marketo?
TRUE >>>> TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
Progressive Profiling >>>> Which type of profiling is used to capture additional new
information each time a known lead re-visits a form?
TRUE >>>> TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to
sales, or to create tasks that appear in Salesforce.com
Qualification rules >>>> Which item defines how many times a lead can qualify for the
Flow Steps(s) in a Smart Campaign?
TRUE >>>> TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE >>>> TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo Campaign
Assigns the right status based upon a lead's action >>>> What does the Change Status
in Progression flow step do?
Change score, wait, send email, change data value >>>> What are some flow actions
that can be used in a Smart Campaign?
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