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Sports Marketing Final Exam Study Guide 2022 with complete solution

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Sports Marketing Final Exam Study Guide 2022 with complete solution Promotion >>>>all forms of communication to consumers - Advertising - Personal Selling - Sales Promotion - Public or Commun... ity relations - Sponsorship >>>>Promotional mix elements: advertising >>>>a form of one way mass communication about a product, service, or idea, paid for by an identified sponsor personal selling >>>>an interactive form of interpersonal communication designed to build customer relationships and produce sales or sports products, services, or ideas sales promotion >>>>short term incentives usually designed to stimulate immediate demand for sports products or services public relations >>>>evaluation of public attitudes, identification of areas within the organization in which the sports population may be interested, and building of a good "image" in the community sponsorship >>>>investing in a sports entity (athlete, league, team, event) to support overall organizational objectives, marketing goals, and more specific promotional objectives communication >>>>the process of establishing a commonness of thought between the sender and the receiver elements in the communications process >>>>-sender -encoding -message -medium -decoding -receiver -feedback -noise source >>>>the ________ of the message is where the communication process always originates (usually a star athlete) credibility >>>>the source's perceived expertise and trustworthiness match-up hypothesis >>>>states that the more congruent the image of the endorser with the image of the product being promoted, the more effective the message Encoding >>>>translating the sender's thoughts or ideas into a message message >>>>refers to the exact content of the words and symbols to be transmitted to the receiver emotional versus rational appeal >>>>attempting to make consumers feel a certain way about a product, or providing information so consumers can make an analytical decision comparative messages >>>>refer to directly or indirectly comparing your sports product with one or more competitive products in a promotional message medium >>>>a communications channel, such as TV, radio, newspapers, signage, billboards, web sites, and so on decoding >>>>the interpretation of the message sent by the source through the channel receiver >>>>the object of the source's message feedback >>>>the response a target audience makes to a message noise >>>>interference in the communication process promotional planning >>>>4 phases- 1- identifying target market considerations 2- setting promotional objectives 3- determining the promotional budget 4- developing the promotional mix [Show More]

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