Workplace Communication To y Handout 1 This handout Covers CLOs 1&2 -Explain the main purposes for communication in business and examine the role and importance of effective communication in business ... setting. -Prepare effective messages for a culturally diverse audience. http:/lms.ectmoodle.ae Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 9, Slide 1 Objectives Upon successful completion of this unit the learner should be able to: ▪ Explain the main purposes for communication in business. ▪ Examine the role and importance of effective communication in a business setting. ▪ Prepare effective messages for a culturally diverse audience. Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 9, Slide 2 Why You Need to Build Career Skills Strong communication skills are: a. Necessary for hiring b. Top skill set sought by employers c. Critical for promotion. d. Essential for effective job performance. e. More important now as a result of technology. f. Learned through instruction and practice. Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 9, Slide 3 Success and You ▪ Success for YOU in the new global and diverse workplace requires excellent communication skills. ▪ Communication can be defined as “the transmission of information and meaning from one individual or group to another.” ▪ It is a two way exchange of ideas. ▪ The process can be effective only when the receiver understands the message [Show More]
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