Google Analytics IQ Exam with correct Answers

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What is the purpose of "_track Pageview ()"? - ANSWER To register a page view in Google Analytics True or False: Google Analytics cannot track visits to cached pages? - ANSWER False, the code will ... still be executed True or False: Google Analytics will track number of visitors - ANSWER True True or False: Google Analytics will track the referrer that directs visitors to your site - ANSWER True True or False: Google Analytics will track average amount of time spent on site - ANSWER True True or False: By default, Google Analytics will track the click path of individual visitors - ANSWER True Where can you find the Google URL Builder? - ANSWER Help Center What can the URL Builder help you with? - ANSWER Create URLs with the tracking parameters attached True or False: You should manually tag banner ads with campaign tracking variables - ANSWER True True or False: You should manually tag email campaigns with campaign tracking variables - ANSWER True True or False: You should manually tag non-AdWords PPC campaigns with campaign tracking variables - ANSWER True True or False: You should manually tag organic search results with campaign tracking variables - ANSWER False, not possible True or False: You should manually tag AdWords campaigns with campaign tracking variables - ANSWER False, auto-tagging will do it automatically True or False: You should manually tag bookmarks with campaign tracking variables - ANSWER False How can you track visitors from a newsletter, banner, or email marketing campaign? - ANSWER Manually tag the destination URLs of the campaign that you send visitors to What is the formula for ROI (Return On Investment)? - ANSWER (Revenue - Cost) / Cost What are the three minimum campaign variables you should utilize to tag a URL using manual tagging? - ANSWER Source, Medium, and Campaign What is the correct parameter to identify different versions of an ad? - ANSWER Use the content parameter, utm_content What is the formula for click-through rate? - ANSWER Clicks/Impressions Google AdWords data is not showing up in your account as google/cpc (Cost Per Click). Why might this happen? - ANSWER It can happen if auto-tagging is not enabled in your AdWords settings, or if a redirect is stripping out the gclid. True or False: You can view Campaign data in Google Analytics with AdWords manually tagging enabled - ANSWER True True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled - ANSWER False True or False: You can view Match Type data in Google Analytics with Adwords manual tagging enabled - ANSWER False True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled - ANSWER False Reports show that visitors are coming from paused or discontinued campaigns, why? - ANSWER If the visitors were referred by that original campaign, and are now coming back as direct visitors. What is a referrer? - ANSWER The URL of an outside website leading a visitor to your website On your website.com, you are seeing traffic coming from website.com / referral, why? - ANSWER You may have several subdomains and the Google Analytics Tracking Code is not configured properly A search engine appears in the list of referring sites, why? - ANSWER Because someone was referred to your site through a personalized search page What are the two most common ways that a visitor can be recorded as "direct / (none)"? - ANSWER If they type your website's URL directly or through a bookmark. In Google Analytics Intelligence Events, what types of alerts are available? - ANSWER Daily, Weekly, Automatic, and Custom Alerts True or False: You would use Intelligence to set up a custom alert - ANSWER True True or False: You can use Intelligence to alert you if weekly revenue increases or decreases by an unexpected amount - ANSWER True How can you use the Landing Pages Report in assessing website performance? - ANSWER To identify landing pages with high bounce rates and determine where visitors are entering your website What is one indication of a poorly performing landing page? - ANSWER A high Bounce Rate greater than 90% What is Bounce Rate? - ANSWER The percentage of visits on a website where the visitor views one page and leaves with out interaction You are getting high bounce rates on a landing page from a particular keyword, why? - ANSWER If the content on the landing page does not meet expectations of people searching for that keyword, they may immediately leave your website and contribute to a high bounce rate. Which metric can you use to determine if one type of campaign was initiating conversions? - ANSWER The Assisted Conversion Value Your visitors have a habit of visiting your site several times before converting. Which metric could help you determine where or not a particular keyword is part of a conversion path? - ANSWER Assisted Conversions What are some valid location dimensions? - ANSWER Country/Territory, City, and Region True or False: Bounce Rate is a dimension - ANSWER False, it's a metric True or False: Percentage of New Visitors is a dimension - ANSWER False, percentage is a matrix, but new visitors is a dimension True or False: Screen Resolution is a dimension - ANSWER True True or False: Region is a dimension - ANSWER True True or False: Browser is a metric - ANSWER False, it's a dimension True or False: City is a metric - ANSWER False True or False: Average time on site is a metric - ANSWER True True or False: Pageviews is a metric - ANSWER True You want to find out which keywords visitors from Chicago use to find your website, how? - ANSWER Map Overlay report, select the Keyword dimension for the city of Chicago How can you determine the conversion rate for people on a certain OS and located in a particular city? - ANSWER Looking at the OS report and choose City and secondary dimension People are spending more time on your site. How can you tell if they are actually interacting more on the site? - ANSWER Look for an increase in Pages per Visit What does the Visit Duration report show you? - ANSWER It categorizes visits based on the amount of time they spend on your website. If a visitor conducts two transactions on your website during one visit, how many conversions and how many transactions will be tracked? - ANSWER 2 transaction and 1 conversion What is a good metric for measuring the quality of traffic to your website - ANSWER Conversion rate If Channel X equally initiates assists in conversions, what would its Assisted/Last Interaction Conversion value be? - ANSWER Exactly 1 What does the Site Search Report tell you? - ANSWER It can help you determine how your visitors are searching your site How can you determine where people who use your Site Search have a higher conversion value than people who do not? - ANSWER Go to the Site Search Usage report and view the Goal Conversion tab What types of goals can Google Analytics track? - ANSWER Destination URLs, Time on site, Pages per visit, and Events What is available in Google's Real Time Reporting? - ANSWER You can view pageviews per second, pageviews per minute, and active number of visitors Can Real Time show you whether or not the Google Analytics code snipped is working on a particular page? - ANSWER Yes You just added new content and would like to see if people are viewing it. Can you use Real Time to determine this? - ANSWER Yes What are some ways you can use profiles? - ANSWER Looking closely at traffic to one sub-domain, Looking closely at traffic to one directory or section, and you can limit access to some segments of data You want a profile to include only Google AdWords data, how? - ANSWER Use and include filter Is profile filter order applied in order, or all at once? - ANSWER In order, so be careful how you apply filters True or False: You can apply an Advanced Segment to historical data - ANSWER True True or False: You can compare Advanced Segments side by side in reports - ANSWER True How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page? - ANSWER You can use Event Tracking or track interactions as pageviews and set goals What is the purpose of a virtual pageview? - ANSWER To track activity that visitors may complete that does not result in a natural pageview How can you track Flash Events with Google Analytics code? - ANSWER _trackEvent() or trackPageview() You have two buttons on your website and would like to track if people click on Button1 more than Button2. Can you do this in GA, how? - ANSWER Yes, with event tracking What are the three elements of Event Tracking? - ANSWER Categories, Actions, and Labels What is the maximum number accounts per login? - ANSWER 25 What is the maximum number of profiles to an account? - ANSWER 50 What is a web property? - ANSWER Unique ID number that is used in the tracking code What is a good way to limit access to a segment of data? - ANSWER Profiles What do filters do to profiles? - ANSWER Adjust how data is processed and stored in profiles How can profiles be duplicated? - ANSWER In Profile Settings by clicking Copy this Profile What is the traffic source when no others are available? - ANSWER Direct Who gets credit for a direct visit? - ANSWER The previous page the user was on How do you tag banner ads, emails, non-AdWords campaigns? - ANSWER Manually What is used to adjust how Google Analytics categorizes a visit? - ANSWER Campaign Tracking What are the required UTM (Urchin Traffic Monitor) variables? - ANSWER - Source (utm_source) - Medium (utm-medium) - Campaign (utm-campaign) What are the optional UTM (Urchin Traffic Monitor) variables? - ANSWER -Paid Search Keyword (utm_term) -Ad Content (utm_content) What is used to help build UTM (Urchin Traffic Monitor) tagged links? - ANSWER URL Builder in Google Analytics What are three reasons a user would not be tracked by Google Analytics? - ANSWER - Blocking cooking - Blocking JS - Opted out of GA tracking What is a 1st party cookie? - ANSWER Cookie set by site and only accessible by that site What is a 3rd party cookie? - ANSWER Cookie set by other site and tracks data across sites What cookies are removed when the browser is closed? - ANSWER Temp cookies What technology does Google Analytics mainly use? - ANSWER Javascript and 1st party cookies What are known as categories? - ANSWER Dimensions What is counted in relation to categories? - ANSWER Metrics List examples of dimensions - ANSWER Source, Landing Page, Screen Resolution, Browser, Page, Custom Variable and Region List examples of metrics - ANSWER Visits, visitors, pageviews, exits, bounce rate, conversion rate, total evens, entrances What are created to track "successes" - ANSWER Goals How many goals can happen during a visit? - ANSWER One How many transactions can occur during a visit? - ANSWER Multiple What can goals be used for? - ANSWER To tracking time on site, pages viewed, events, or URL destination How can a funnel of pages be setup? - ANSWER With URL destination, a funnel of pages can be setup with the goal How many conversions per goal per visits are counted? - ANSWER One What are goals tied to and what is their limit? - ANSWER Profiles, 20 goals per profile What do site search terms show? - ANSWER Goal conversions for those who searched your site True or False: Google can track a visit across multiple domains/subdomains - ANSWER True What are some cross domain tracking methods? - ANSWER _link() , _linkByPost() , _setAllowLinker() ,_setDomainName() , setAllowHash() Where must the ecommerce tracking code be installed? - ANSWER On the confirmation/thank you page of the checkout funnel How is transaction data sent? - ANSWER Via the ecommerce tracking code How do you know when our cross domain tracking isn't properly setup? - ANSWER You have a single traffic referral source What do you add for unspecified arguments? - ANSWER Empty placeholders ("") Where is ecommerce tracking code placed on the page? - ANSWER After the standard tracking code Where is ecommerce revenue data viewed? - ANSWER Many reports such as All Traffic via Explorer Tabs How often does Real-time report show pageviews? - ANSWER By second and by minute over the past 30 minutes How are Real-time reports categorized? - ANSWER Traffic source, location, and page viewed Custom Reports - Explorer Option - ANSWER Hierarchy of data tables linked by clickable rows Custom Reports - Flat Table Option - ANSWER Single table that shows all data What does connecting AdWords and GA provide? - ANSWER Cost data to be imported into GA How should you tag in AdWords? - ANSWER Auto-tagging, not manual Where should you avoid using redirects with AdWords? - ANSWER On landing pages, avoid redirects that will strip gclid of AdWords True or False: GA calculates ROI - ANSWER True True or False: Clicks are the same as visits - ANSWER False How does AdWords handle invalid clicks? - ANSWER AdWords filters them out True or False: If JS is turned off, both GA and AdWords will not function - ANSWER False, AdWords will still function properly. How long is AdWord's window of conversion? - ANSWER 30 days Last Interaction attribution model - ANSWER the Direct channel -- would receive 100% of the credit for the sale Last Non-Direct Click attribution model - ANSWER all direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that the customer clicked through from before converting Last AdWords Click attribution model - ANSWER , the first and only click to the Paid Search channel -- would receive 100% of the credit for the sale. First Interaction attribution model - ANSWER the Paid Search channel -- would receive 100% of the credit for the sale. Linear attribution model - ANSWER the Paid Search, Social Network, Email, and Direct channels -- would share equal credit (25% each) for the sale. Time Decay attribution model - ANSWER the touchpoints closest in time to the sale or conversion get most of the credit. Position Based attribution model - ANSWER 40% credit is assigned to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. What attribution model is GA? - ANSWER Last-click When does AdWords display a conversion date? - ANSWER The date the ad was displayed When does GA display a conversion date? - ANSWER The date the conversion occured What do you use to distinguish page steps for forms and checkout flows when URIs are not unique? - ANSWER _trackPageview() What is a URI? - ANSWER uniform resource identifier (URI) is a string of characters used to identify a name of a web resource. What tracks activity that doesn't generate a pageview? - ANSWER Virtual pageviews What do you use for Flash event tracking? - ANSWER _trackPageview() and _trackEvent() What are the Event Tracking elements? - ANSWER categories, actions, labels CTR - ANSWER Clicks/impressions URI - ANSWER File path (not including the domain) Bounce Rate - ANSWER % of visitors who viewed only one page What is not tracked because it doesn't execute JS? - ANSWER Crawlers What is the Traffic Source when no other traffic source is available? - ANSWER Direct True or False: Cached pages are tracked - ANSWER True How long can data take to show in GA? - ANSWER 24+ hours What categorizes visits according to time spent on site? - ANSWER Visit duration What data does Google NOT capture? - ANSWER address, name, credit cards. What are Intelligence Events? - ANSWER Alerts where GA detects changes in site performance How can you get notification by email? - ANSWER Alerts Daily, weekly, or monthly - ANSWER What kind of alerts are available? - ANSWER Custom and Automatic Alerts What are Segments? - ANSWER Show only matching visits to a set of criteria How can you filter the data to certain specifications? - ANSWER Segments What can be used in creating Segments? - ANSWER Metrics or dimensions How many segments are allowed per report? - ANSWER 4 Why would multiple segments be applied to a report? - ANSWER To analyze how they perform against each other What allows side by side comparison? - ANSWER Segments What may be applied to historical data to compare? - ANSWER Segments True or False: Google Analytics users with User access to a profile cannot create advanced segments for that profile. - ANSWER False You can create custom advanced segments within a profile whether you have Administrator or User access to that profile. True or False: A visitor spends two minutes looking at the landing page of your site without accessing another page and then leaves your site; Google Analytics may still report the length of this visit (visit duration) as zero seconds. - ANSWER True In cases where site visits appear to last less than a second, this may be because Google Analytics counts the length of a visit from the point that the visitor first enters the site to the point that the visitor accesses another page on the same site. True or False: A website session cookie lasts for as long as the web browser is open. - ANSWER False A session cookie lasts only for the duration of a visitor's web browsing session or visit to a website. Once the browser is closed or the visitor navigates to another site, the session is over and the cookie will not be counted in the same visit if they return. True or False: If you are tracking across two domains, you need to use the same UA number in the Google Analytics tracking code on both domains. - ANSWER True For cross-domain tracking, use the same UA number on each site. However, do not use the standard, single-site Google Analytics tracking code when tracking across domains. The Google Analytics tracking code for both sites must call setDomainName (with a value of 'none') and setAllowLinker (with a value of true). True or False: A goal defined without a funnel will always have a 0.00% Abandonment Rate. - ANSWER True Abandonment Rate applies only to goals with associated funnels. A URL Destination goal that has no associated funnel will always display an Abandonment Rate of 0.00%. True or False: Although you can apply the same filters to multiple profiles, you must manage filter order separately for each profile. - ANSWER True Filter order is managed on a per-profile basis. What is the minimum path length displayed by default in the Multi-Channel Funnels > Top Conversion Paths report? - ANSWER 2 Minimum path length defaults to 2 in Top Conversion Paths, but you can change this setting at the top of the report. How long is your Google Analytics data guaranteed to be stored? - ANSWER At least two years Google Analytics data is guaranteed to remain accessible for at least 25 months on an ongoing basis. In practice, you may be able to access your data long after the guaranteed 25 months. Including the original page, how many total page variations can you include in a Content Experiment? - ANSWER 10. You can include as many as 5 page variations in addition to the original page, or as many 6 total page variations. The Map Overlay report displays pageviews of specific pages by country. - ANSWER False. Audience > Demographics > Location > Map Overlay displays visits and pages/visit by country but not the pageviews of specific Pages by country. In Content > Site Content > Pages, you can select Country/Territory as a secondary dimension to display pageviews of specific pages by country. Daily, weekly, and monthly alerts in the Intelligence reports are generated once you activate them. - ANSWER False. Intelligence alerts are generated automatically (as the data triggers them). Custom alerts require setup. To which Google Analytics report does the Enhanced Link Attribution property setting apply? - ANSWER Pages. The "Use enhanced link attribution" checkbox in the Property Settings tab pertains to in-page analytics - both in the In-Page Analytics report that is accessible directly from the left navigation, and to the essentially identical In-Page tab of the Pages report. By revising your Google Analytics Tracking Code and selecting this checkbox, you can overcome the most significant default limitations of the In-Page view, such as the inability to track JavaScript links or to differentiate between separate links to the same destination URL. True or False: If you define a custom report as having a main dimension and a subdimension, you can drill down from a main dimension value within the custom report to a separate report displaying the subdimension values for that main dimension value. - ANSWER True The hierarchy that you assign to dimensions in your custom report setup determines how you can drill down through the dimensions when viewing the report. For instance, the report configured in the screen shot below would allow you to drill down from any country/territory value to a separate report for the sources for that country/territory. (Each report would display the same dimensions as you have defined them in the custom report setup.) True or False: If you strip "srch" out of your URLs as the site search query parameter, you do not need to specify "srch" in the Exclude URL Query Parameters field. - ANSWER True It is redundant for excluded internal site search query parameters to also be listed in the Exclude URL Query Parameters field for the profile. What are 4 goal types? - ANSWER Destination, duration, pages, event When is a destination goal triggered? - ANSWER When a specific location loads When is a duration goal triggered? - ANSWER When a session that lasts a specific amount of time or longer When is a pages goal triggered? - ANSWER When a user views a specific number of pages or screens When is an event goal triggered? - ANSWER When an action defined as an event is triggered How can you set the goal value for an event goal? - ANSWER Use the Event value as the Goal value. Use ecommerce tracking What must you do to start using ecommerce tracking? - ANSWER Enable it for both web and app properties at the view level Where does Site Search reports show? - ANSWER Under Content on the Standard Reporting Where can you view event tracking data? - ANSWER Under the Events reports menu under Behavior category in your reporting views What are the 5 event components? - ANSWER Category, action, label, value, implicit count What is the category event component for? - ANSWER Root of Event tracking and should function as the first way to sort events What is the action event component for? - ANSWER A descriptor for a particular event category. You can use strings to define and action [Show More]

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