Google Analytics Demo Questions and Answers

The Analytics tracking code can collect which of the following? - ANSWER How many users visited a page Language the browser is set to - ANSWER Type of Browser Device and Operating System If you delete a view, acco ...

The Analytics tracking code can collect which of the following? - ANSWER How many users visited a page Language the browser is set to - ANSWER Type of Browser Device and Operating System If you delete a view, account administrators can recover the view using the "trash can" function within how many days? - ANSWER 35 Filters allow you to: - ANSWER Exclude data from view include data in view Modify which data appears in your reports Why is it important to keep one unfiltered view when using filters with Google Analytics? - ANSWER To ensure you can always access the original data Google Analytics filters data in the order in which the filters are set. - ANSWER True Filters allow you to reprocess historical data from before the filter was applied. - ANSWER False To use Analytics to track user behavior on your website, what must you add to each page? - ANSWER Google Analytics tracking code Where in the HTML of you webpage should you place Analytics tracking code? - ANSWER Just before closing on website New views can include website data from before the view was created. - ANSWER False Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom? - ANSWER Account Property View A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels. - ANSWER True To find you're the Analytics tracking code, which sequence of steps should you follow? - ANSWER Admin Tab Tracking info Tracking code When will Google Analytics end a default session? - ANSWER When a user is inactive for 30 minutes or when they close out of a browser window Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed. - ANSWER True Google Analytics can collect behavioral data from which systems? - ANSWER E-commerce platforms Mobile applications Online point of sales systems To track website behavior data with Google Analytics, which steps will you need to complete? - ANSWER Create an analytics account Add the analytics tracking code to each page of your site What would you use to compare two date ranges in a report? - ANSWER Date range comparison What does the "users" metric measure? - ANSWER users that had at least one session on your site in the given date range How many reporting widgets can you save to a dashboard? - ANSWER 12 If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you use? - ANSWER comparison view How do you increase the sampling rate for reports in Google Analytics? - ANSWER choose greater precision in the sampling pull down menu By selecting "share template link" you can share your dashboard and your data with another user. - ANSWER false In Google Analytics, what is a "metric"? - ANSWER the numbers in the data set often paired with dimensions In Google Analytics what is a "secondary dimension"? - ANSWER an additional dimension you can add to a report for more specific analysis In Google Analytics, what is the "bounce rate"? - ANSWER a percentage of visits when a user landed on your website and exited without any interaction In Google Analytics, what is a "dimension"? - ANSWER an attribute of a data set that can be organized for better analysis How do you increase the sampling rate for reports in Google Analytics? - ANSWER greater precission In Google Analytics what is a "secondary dimension"? - ANSWER an additional dimension What does the "users" metric measure? - ANSWER users that had at least one session on site in date range What channels are included by default in the channels report? - ANSWER Organic Direct Display What setting must you enable to see data in demographics and interests reports? - ANSWER Advertising Features Which report would best help you identify potential browser issues with your website traffic? - ANSWER The browser and the OS report Which of the following is a "source" in Google Analytics? - ANSWER googlemerchandisestore.com (direct) Google Which report should you use to check if users are exiting from important pages on your website? - ANSWER Exit page reports Which report can show you how well particular sections of your website content performed? - ANSWER content drill down Which report lists the pages of your website where users first arrived? - ANSWER landing pages report Which of the following is a "medium" in Google Analytics? - ANSWER CPC Organic Referral How could you discover whether users viewing your website on mobile devices? - ANSWER The devices report under "mobile" For each user who comes to your site, Google Analytics automatically captures which of the following traffic source dimensions? - ANSWER Source and Medium What are the three different campaign tags that Google Analytics requires for accurate campaign tracking? - ANSWER Medium Source Campaign Which of the following is NOT a standard Analytics campaign parameter? - ANSWER Utm_adgroup other options If you would like to quickly generate campaign tags for tracking, what tool should you use? - ANSWER The URL Builder If the Google Merchandise store sets up a URL goal of "/thankyou" and a Match type of "begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? - ANSWER /thankyou.html /thankyou.php /thankyou/receipt.php When you create a goal in Google Analytics, you must set up a funnel visualization - ANSWER false Which of the following Adwords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users location? - ANSWER Bid adjustment Which of the following is the correct format for a custom campaign parameter added to URL? - ANSWER www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale Adwords let users advertise on which properties? - ANSWER Google Search Google Display Auto-tagging is the process in which AdWords can automatically tag your adwords URL? - ANSWER True Which of the following are goals in Google Analytics? - ANSWER making a purchase signing up for a newsletter submitting contact information If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. - ANSWER True What does Google Analytics call a URL that passes parameters of useful information for reporting? - ANSWER a hit When does the tracking code send a pageview hit to Google Analytics? - ANSWER every time a user searches on your website When does the tracking code send an event hit to Google Analytics? - ANSWER every time a user performs an action with event tracking What does Google Analytics use to differentiate new and returning users? - ANSWER a browser cookie a randomly assigned unique identifier What will happen if a user clears the Analytics cookie from their browser? - ANSWER Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. - ANSWER False You can change the default 30 minute session timeout in Google Analytics - ANSWER True To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use? - ANSWER the measurement protocol Which of these are Goal types in Google Analytics? - ANSWER destination duration pages/screens per session event If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record? - ANSWER 1 What are the four scopes available for dimensions and metrics? - ANSWER hit level session level product level user level If data is excluded from a view using a filter, it may be recovered within thirty days. - ANSWER false What is the order of steps when defining a measurement plan? - ANSWER business objectives key actions KPIs In a measurement plan, what are macro-conversions? - ANSWER The main actions you want users to take on your website that accomplish your business goals If you wish to collect data from two related website with different domains in a single Google Analytics property, what feature must you set up? - ANSWER cross domain tracking Filters may be applied retroactively to any data that has been processed - ANSWER false If you wanted to see reports in a view with only data for users from the US and Canada, which of these filters could you apply? - ANSWER filter 1: include US and Canada If you wanted to view data in reports by different user categories such as Bronze, Gold and Platinum status levels, what Google Analytics feature would you set up to collect the data? - ANSWER custom dimensions You can only pair metrics with dimensions if they are both in the same scope. - ANSWER True If you wanted to create a Custom Dimension to view data about users who logged into your website, what scope would you apply? - ANSWER user Custom Dimensions can be used in which of the following reports? - ANSWER As secondary dimensions in Standard Reports AND as primary dimensions in Custom Reports You can only apply a Custom Dimension to data you collected before you created the dimensions and made it active. - ANSWER False If you wanted to collect the number of comments users posted on a webpage on your site, which of these would you set up? - ANSWER custom metric Custom Metrics can have which of the following scopes? - ANSWER hit or product ONLY What four parameters can you include with an event hit for reporting - ANSWER category action label value If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as: - ANSWER 1 Applying segments to your reports can help you isolate data for which of the following groups? - ANSWER Users 25 to 34 years of age who have their browser set to Spanish Users that viewed a page on your website and then watched a video Users that engaged in your social media or email campaigns You can create custom segments using which of the following criteria? - ANSWER Dimensions metrics session dates sequence of user actions How many segments does Google Analytics allow you to compare at once? - ANSWER 4 Segments are applied before sampling, so even if your data is being sampled, your segments will not be. - ANSWER false If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners? - ANSWER Referrals report Multi-channel Funnel reports can credit conversions across which of these channels? - ANSWER website referrals paid and organic search custom campaigns How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? - ANSWER assisted conversion If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use? - ANSWER active user report Custom Reports in Google Analytics let you do which of the following? - ANSWER use multiple dimensions together in the same report create a report with cute metrics If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create? - ANSWER flat table :In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. - ANSWER true If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view? - ANSWER all page report If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use? - ANSWER cohort analysis report If you wanted to see a visual representation of which pages users entered your website on, what report should you view? - ANSWER behavior flow report Which of the following would prevent data from appearing in a Custom Report? - ANSWER You've applied a filter that filters out all of your data You have included dimensions and metrics of different scopes In Google Analytics, what is "remarketing"? - ANSWER When you show users targeted ads to bring them back to your website and encourage a conversion Which of these are remarketing audiences that you can define? - ANSWER Users who visited a specific page on your website Users who played a video on your website Users who purchased a product on your websites What is the maximum duration that a user can be included in a remarketing audience that you've defined? - ANSWER 540 days Which of these may be imported to define a remarketing audience? - ANSWER pre defined segment custom segment What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account? - ANSWER 1000 cookies Which of the following groups could you target with Dynamic Remarketing? - ANSWER Users who viewed your homepage Users who viewed product detail pages Users who abandoned their shopping carts To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to? - ANSWER The google merchant store To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area? - ANSWER custom dimension