Computer Science > EXAM > Google Analytics Certification Exam Questions and Answers (All)
Google Analytics Certification Exam Questions and Answers
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Using tracking code, Google Analytics can report on data from which systems? - E-commerce platforms - Mobile Applications - Online point-of-sales systems - Systems not connected to the Inter... net - ANSWER - E-commerce platforms - Mobile Applications - Online point-of-sales systems To collect data using Google Analytics, which steps must be completed? (select all answers that apply) - Install Google Analytics desktop software - Create an Analytics account - Add Analytics tracking code to each webpage - Download the Analytics app - ANSWER - Create an Analytics account - Add Analytics tracking code to each webpage The Analytics tracking code can collect which of the following? (select all answers that apply) - Language the browser is set to - Type of browser - User's favorite website - Device and operating system - ANSWER - Language the browser is set to - Type of browser - Device and operating system When will Google Analytics end a session by default? -After 30 minutes, regardless of user activity on your website -Once the user opens another browser window -When a user is inactive on your site for 30 minutes or more or closes a browser window -At noon every day - ANSWER -When a user is inactive on your site for 30 minutes or more or closes a browser window Once Google Analytics processes data, it's stored in a database where it can't be modified. True False - ANSWER True Which represents the hierarchical structure of a Google Analytics account from top to bottom? -View > Account > Property -Property > Account > View -Account > View > Property -Account > Property > View - ANSWER -Account > Property > View A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? (select all answers that apply) User Property View Product - ANSWER Property View To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code - ANSWER Admin > Tracking Info > Tracking Code To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button - ANSWER Google Analytics tracking code Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? -Immediately after the opening <head> tag of your website -Immediately before the closing </head> tag of your website -Immediately after the opening <body> tag of your website -Immediately before the closing </body> tag of your website - ANSWER -Immediately after the opening <head> tag of your website When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data - ANSWER Data from after the view was created A deleted view can be recovered by account administrators within how many days? 35 65 95 125 - ANSWER 35 What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above - ANSWER All of the above Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view - ANSWER To ensure you can always access the original data In which order does Google Analytics filter data? Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order - ANSWER The order in which the filters are applied When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view - ANSWER Data from after the filter was created What feature would be used to compare two date ranges in a report? Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector - ANSWER Date range comparison What does the "Users" metric measure? -The total number of visits to your website - Users that had at least one session on your site in the given date range - Users that landed on the homepage of your website -Users who have signed up to an email newsletter on your website - ANSWER Users that had at least one session on your site in the given date range What is the "Bounce Rate" in Google Analytics? - The number of times unique users returned to your website in a given time period -The percentage of sessions in which a user exits from your homepage -The percentage of total site exits - The percentage of visits when a user landed on your website and exited without any interactions - ANSWER - The percentage of visits when a user landed on your website and exited without any interactions What is a "dimension" in Google Analytics? - The total amount of revenue a business has made in a given date range. -An attribute of a data set that can be organized for better analysis. - A comparison of data between two date ranges. -A report that offers information about your audience. - ANSWER -An attribute of a data set that can be organized for better analysis. What is a "metric" in Google Analytics? - A dimension that can help you analyze site performance. -The dates in your date range. -A segment of data separated out in a report for comparison. -The numbers in a data set often paired with dimensions. - ANSWER -The numbers in a data set often paired with dimensions. What is a "secondary dimension" in Google Analytics? - An additional widget you can add to a dashboard for more specific analysis. -An additional metric you can add to a report for more specific analysis. -An additional dimension you can add to a report for more specific analysis. -A visualization that allows you to understand the impact of your data. - ANSWER -An additional metric you can add to a report for more specific analysis. Which Google Analytics visualization compares report data to the website average? Pivot view Comparison view Performance view Percentage view - ANSWER Comparison view How can the amount of data in a sampled Google Analytics report be increased? Apply additional filters Remove the Secondary Dimension Choose "Faster response" in the sampling pulldown menu Choose "Greater precision" in the sampling pulldown menu - ANSWER Choose "Greater precision" in the sampling pulldown menu When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only Data only Dashboard and data Neither dashboard nor data - ANSWER Dashboard only When a dashboard is shared, users can edit the dashboard configuration. True False - ANSWER True What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics - ANSWER Advertising features What report would best help identify potential browser issues with website traffic? The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report - ANSWER The Browser & OS report What report shows what mobile devices were used to view a website? The Exit Pages report under "Site Content" The Landing Page report under "Site Content" The Engagement report under "Behavior" The Devices report under "Mobile" - ANSWER The Devices report under "Mobile" Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? Source, Keyword, Campaign name Source, Medium, Keyword Source, Medium, Campaign name Medium, Keyword, Campaign name - ANSWER Source, Medium, Campaign name Which "sources" are available in Google Analytics? (select all answers that apply) googlemerchandisestore.com Email Google (direct) - ANSWER googlemerchandisestore.com (direct) Which "mediums" are available in Google Analytics? (select all answers that apply) organic cpc mail.google.com referral - ANSWER organic cpc referral Which "channels" are available in the default Channels report? (select all answers that apply) Organic Search Device Display Direct - ANSWER Organic Search Display Direct . What report can show how particular sections of website content performed? Location Content Drilldown Frequency and Recency Top Events - ANSWER Content Drilldown What report lists the website pages where users first arrived? Events > Pages All Pages Exit Pages Landing Pages - ANSWER Landing Pages What report should be used to check if users are leaving from important pages on your website? Landing Pages report All Pages report Exit Pages report Pages report under Events - ANSWER Exit Pages report Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term - ANSWER Medium, Source, and Campaign Which tags are standard Google Analytics campaign parameters? (select all answers that apply) utm_adgroup utm_source utm_medium utm_content - ANSWER utm_source utm_medium utm_content To quickly generate campaign tags, what tool should be used? The Measurement Protocol The Segment Builder The URL Builder The Goal Selector - ANSWER The URL Builder Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply) -www.googlemerchandisestore.com/?utm campaign = fallsale - www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale - www.googlemerchandisestore.com/?utm_campaign = fall sale - ANSWER - www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale Which are examples of Goals in Google Analytics? (select all answers that apply) Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form - ANSWER Making a purchase Signing up for a newsletter Submitting a contact information form When creating a Goal in Google Analytics, which are required? (select all answers that apply) Goal Name Goal Type Goal Slot ID Goal Funnel Visualization - ANSWER Goal Name Goal Type Goal Slot ID If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? /thankyou.html /thankyou.php /thankyou/receipt.php All of the above - ANSWER All of the above AdWords lets users advertise on which properties? (select all answers that apply) Google Search Google Display Network DoubleClick Campaign Manager Google AdSense - ANSWER Google Search Google Display Network Enabling auto-tagging does what? Adds Analytics tags to campaign URLs [Show More]
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