Google Analytics Exam with complete solutions

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. - ANSWER True What does Google Analytics call a URL that passes parameters of us ...

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. - ANSWER True What does Google Analytics call a URL that passes parameters of useful information for reporting? - ANSWER A Hit When does the tracking code send a pageview hit to Google Analytics? - ANSWER Every time a user loads a webpage with embedded tracking code When does the tracking code send an event hit to Google Analytics? - ANSWER Every time a user performs an action with event tracking What does Google Analytics use to differentiate new and returning users? - ANSWER 1. A Browser Cookie 2. A randomly-assigned unique identifier What will happen if a user clears the Analytics cookie from their browser? - ANSWER 1. Analytics will not be able to associate user behavior data with past data collected 2.Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. - ANSWER False To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use? - ANSWER The Measurement Protocol If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record? - ANSWER Once Name the Goal types in Google Analytics? - ANSWER Destination Duration Pages/Screens per session Event If data is excluded from a view using a filter, it may be recovered within thirty days. - ANSWER False What scopes would you use for dimensions and metrics? - ANSWER Hit-level, session-level, or user-level scope What is the order of steps when defining a measurement plan? - ANSWER Business objectives > key actions > KPIs In a measurement plan, what are macro-conversions? - ANSWER The main actions you want users to take on your website that accomplish your business goals You can change the default 30 minute session timeout in Google Analytics - ANSWER True If you wish to collect data from two related websites with different domains in a single Google Analytics property, what feature must you set up? - ANSWER Cross-Domain Tracking Filters may be applied retroactively to any data that has been processed - ANSWER False If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply? - ANSWER Filter 1: include U.S. and Canada If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data? - ANSWER Custom Dimensions You can only pair metrics with dimensions if they are both in the same scope. - ANSWER True If you wanted to create a Custom Dimension to analyze user behavior by membership status (such as their rewards level), what scope would you apply? - ANSWER User Custom Dimensions can be used in which of the following reports? - ANSWER 1. As secondary dimensions in Standard reports 2. As primary dimensions in Custom Reports You can apply a Custom Dimension to data you collected before you created the dimension and made it active. - ANSWER False If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up? - ANSWER Custom Metric Custom Metrics can have which of the following scopes? - ANSWER 1. Hit 2. Product What four parameters can you include with an event hit for reporting? - ANSWER 1. Category 2. Action 3. Label 4. Value If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as: - ANSWER One 1. Applying segments to your reports can help you isolate data for which of the following groups? - ANSWER Users 25 to 34 years of age who have their browser set to Spanish Users that viewed a page on your website and then watched a video Users that engaged in your social media or email campaigns What criterias can you create custom segments using ? - ANSWER Dimensions Metrics Session dates Sequences of user actions How many segments does Google Analytics allow you to compare at once? - ANSWER Four Segments are applied before sampling, so even if your data is being sampled, your segments will not be. - ANSWER False If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners? - ANSWER Referrals report If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view? - ANSWER All Pages report If you wanted to see a visual representation of which pages users entered your website on, what report should you view? - ANSWER Behavior Flow report In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. - ANSWER True Multi-channel Funnel reports can credit conversions across which of these channels? - ANSWER Website referrals Paid and organic search Custom campaigns How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? - ANSWER Assisted conversion If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use? - ANSWER Active Users report If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use? - ANSWER Cohort Analysis Report What do Custom Reports in Google Analytics let you do? - ANSWER Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create? - ANSWER Flat Table Which of the following would prevent data from appearing in a Custom Report? - ANSWER You've applied a filter that filters out all of your data You have included dimensions and metrics of different scopes In Google Analytics, what is "remarketing"? - ANSWER When you show users targeted ads to bring them back to your website and encourage a conversion Name the remarketing audiences that you can define? - ANSWER Users who visited a specific page on your website Users who played a video on your website Users who purchased a product on your website What is the maximum duration that a user can be included in a remarketing audience that you've defined? - ANSWER 540 days What may be imported to define a remarketing audience? - ANSWER Pre-defined Segment Custom Segment What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account? - ANSWER 1000 cookies What groups could you target with Dynamic Remarketing? - ANSWER Users who viewed your homepage Users who viewed product detail pages Users who abandoned their shopping carts To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to? - ANSWER The Google Merchant Center To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area? - ANSWER Custom Dimensions What are the three different campaign tags that Google Analytics requires for accurate campaign tracking? - ANSWER Medium, Source, and Campaign Which of the following is NOT a standard Google Analytics campaign parameter? - ANSWER utm_adgroup If you would like to quickly generate campaign tags for tracking, what tool should you use? - ANSWER The URL Builder Which of the following are examples of Goals in Google Analytics? - ANSWER Making a purchase Signing up for a newsletter Submitting a contact information form When you create a Goal in Google Analytics, you must set up a funnel visualization. - ANSWER False AdWords lets users advertise on which properties? - ANSWER Google Search Google Display Network Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs. - ANSWER True If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? - ANSWER thankyou.html /thankyou.php /thankyou/receipt.php Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users' location? - ANSWER Bid Adjustments Which report should you use to check if users are exiting from important pages on your website? - ANSWER Exit Pages report Which report lists the pages of your website where users first arrived? - ANSWER Landing Pages Report Which report can show you how well particular sections of your website content performed? - ANSWER Content Drilldown report What channel is available in the default Channels report? - ANSWER Device What is an example of a "medium" in Google Analytics? - ANSWER Organic CPC Referral What is an example of a "source" in Google Analytics? - ANSWER googlemerchandisestore.com (direct) Google For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions? - ANSWER source and medium How could you discover whether users were viewing your website on mobile devices? - ANSWER The Devices report under "Mobile" Which report would best help you identify potential browser issues with your website traffic? - ANSWER The Browser & OS report What setting must you enable to see data in Demographics and Interests Reports? - ANSWER Advertising features If you share a dashboard with others, they can change the information that shows on their dashboard - ANSWER True By selecting "Share Template Link" you can share your dashboard and your data with another user. - ANSWER False How do you increase the amount of data in a sampled Google Analytics report? - ANSWER Choose "Greater precision" in the sampling pulldown menu If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose? - ANSWER Comparison view In Google Analytics, what is a "secondary dimension"? - ANSWER An additional dimension you can add to a report for more specific analysis. In Google Analytics, what is a "metric"? - ANSWER The numbers in a data set often paired with dimensions. In Google Analytics, what is a "dimension"? - ANSWER An attribute of a data set that can be organized for better analysis. In Google Analytics, what is the "Bounce Rate"? - ANSWER The percentage of visits when a user landed on your website and exited without any interactions What does the "Users" metric measure? - ANSWER Users that had at least one session on your site in the given date range What would you use to compare two date ranges in a report? - ANSWER Date range comparison Filters allow you to reprocess historical data from before the filter was applied. - ANSWER False Google Analytics filters data in the order in which the filters are set. - ANSWER True Why is it important to keep one unfiltered view when using filters with Google Analytics? - ANSWER To ensure you can always access the original data What are the options for filtering data in Google Analytics? - ANSWER Exclude data from a view Include data in a view Modify how data appears in your reports If you delete a view, account administrators can recover the view using the "trash can" function within how many days? - ANSWER 35 New views can include website data from before the view was created. - ANSWER False Where in the HTML of your webpage should you place Analytics tracking code? - ANSWER Just after the opening tag of your website To use Analytics to track user behavior on your website, what must you add to each page of your site? - ANSWER Google Analytics tracking code To find your Analytics tracking code, which sequence of steps should you follow? - ANSWER "Admin" tab > "Tracking Info" > "Tracking Code" A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels. - ANSWER True Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom? - ANSWER Account > Property > View Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed. - ANSWER True When will Google Analytics end a default session? - ANSWER When a user is inactive on your site for 30 minutes or more or closes a browser window What does the Analytics tracking code can collect ? - ANSWER How many users visited a page Language the browser is set to Type of browser Device and operating system To track website behavior data with Google Analytics, which steps will you need to complete? - ANSWER Create an Analytics account Add the Analytics tracking code to each page of your site Which systems can Google Analytics collect behavioral data from ? - ANSWER E-commerce platforms Mobile Applications Online point-of-sales systems Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site? - ANSWER Use of the Customize your watch tool Which of the following are examples of sources? - ANSWER Example.com (direct) Google mail.google.com What are valid segments to consider using to analyze traffic patterns in your data? - ANSWER Traffic by Marketing Channel Traffic by Device Category Traffic by Geography Traffic by Time of Day In which of the following circumstances would you want to increase the default session timeout length in Google Analytics? - ANSWER Video on the site is 35 minutes long What are hit types tracked by Google Analytics? - ANSWER page tracking event tracking e-commerce tracking What reporting tools does the does the solutions gallery allow you to import or share? - ANSWER Goals Segments Custom Reports Google Analytics can identify that two sessions are from the same user if - ANSWER the session happens in the same browser on the same device When a new view is created, it will show the historical data from the first view you created for the property - ANSWER False views report data from the days they are created and after What report would you use to answer the following questions? Do users usually start my conversion process from the first step or somewhere in the middle? Are there any steps in my conversion process that do not preform well on mobile devices compared to desktop devices? Is the a place in my funnel where traffic loops back to the beginning of the conversion process? - ANSWER Goal flow report What does the Time Lag report indicate? - ANSWER Time lag between original session and goal completion What would cause AdWords to differ from Analytics sessions in your reports? - ANSWER JavaScript is disabled Cookies is blocked Clicks and session are different metrics Which of the following is not a required parameter in the URL builder? - ANSWER Campaign Content What allows you to join the data generated by your offline business systems with the online data collected by Google Analytics? - ANSWER Data Import What is the hierarchy of the Google Analytics Data Model? - ANSWER Users > Sessions > Interactions Compare behavior metrics for groups of users Analyze your user and their sessions according to single or multiple session conditions. Isolate and analyze specific conversion paths permanently modify the data in your view - ANSWER Benefits of using segments in your data analysis Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? - ANSWER First Interaction Model Which Analytics API allows you to access your Google Analytics account configuration data? - ANSWER Management API T/F Segments are filters that permanently change your data - ANSWER False The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data? - ANSWER Campaign Medium When can metrics and dimensions be paired? - ANSWER If they have the same scope Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)? - ANSWER One account, two properties, two views You can adjust the report sample size in Google Analytics by - ANSWER Adjusting a control in the reporting interface Adding filters to a view in Google Analytics allows you to - ANSWER Exclude visits from particular IP addresses Replace complicated URL strings with readable text strings What are UTM parameters? - ANSWER Parameters that are added to URLs in order to track organic, CPC, referral traffic You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert? - ANSWER Intelligence Events Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports? - ANSWER Last Non-Direct Click Model What is an attribution model in Google Analytics? - ANSWER The set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website? - ANSWER Segmentation What report allows you to identify the terms visitors use to conduct searches within your site? - ANSWER Site search report What is most useful for ranking pages according to revenue contribution? - ANSWER Page Value Where can Google Analytics can recognize returning users - ANSWER Websites, IOS mobile apps, Android mobile apps Which of the following would you use to send data from a website to Google Analytics? - ANSWER JavaScript Tracking Code True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains. - ANSWER True What prevents destination goal conversions from being recorded? - ANSWER Misspelling in URL of goal definition Conversion page missing tracking code Match type in goal definition being incorrect Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages? - ANSWER Language Device Category What reporting or data collection feature(s) do you get access to by activating advertising Features in Google Analytics? - ANSWER Remarketing Interest Categories Demographic Reporting What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters? - ANSWER Advanced Segments What are possible uses of views within a single Google Analytics account? - ANSWER To look more closely at traffic to a specific subdomain To look more closely at traffic to a specific part of the site To limit user access to subset data What reports would you use to determine if you should consider expanding your advertising to new markets? - ANSWER Location and Language reports What are the benefits of adding Google Tag Manager? - ANSWER You can add Google Analytics Tags to your site without editing site code you can add AdWords tags without editing site code You can and non-google tags to your site without site code You can change configuration values in your mobile app without rebuilding a new binary Auto-tagging is a feature that is used with which type of traffic? - ANSWER AdWord Campaign Traffic What systems can Google Analytics collect behavioral data from? - ANSWER ecommerce platforms mobile applications online point-of-sale sytems What does UserID allow you to do? - ANSWER lets you associate engagement data from multiple devices and different sessions What is the URL parameter that auto-tagging appends to an AdWords destination URL? - ANSWER gclid= True or False: When you share a link to a custom report, you share the data in the report? - ANSWER False it only shares template You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign? - ANSWER Add campaign parameters (UTM) to your URL The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can - ANSWER Send data to GA from any web connected device Send data from kiosk or a point of sales system When should you use manual tagging? - ANSWER for any non-AdWord campaign What metrics are available when Site Search tracking is enabled? - ANSWER Sessions with search Search exits Time after search Search refinements Which of the following should you NOT collect with the Google Analytics commerce JavaScript? - ANSWER Credit card number When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by: - ANSWER Adjusting a control in the reporting interface for greater or less precision You define a Destination URL goal by - ANSWER editing the view goals and specifying the request URL of the conversion page A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? - ANSWER The visitor's session expires after 30 mins of inactivity True or False: The order in which filters appear in your view settings matters - ANSWER True filters are executed in the order they are applied How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)? - ANSWER Go to audience > Mobile > Overview. Add a secondary dimension showing traffic type in order to see the traffic coming for paid search Go to Acquisition > all traffic > channels. Add a secondary dimension showing device category in order to see the paid search coming from mobile When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that: - ANSWER What do Multi-Channel Funnels reports shows you? - ANSWER marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions. Your Multi-Channel funnel reports have no data, what is the most likely reason? - ANSWER You have not implemented goals or commerce