SAFe Agile Product Management (APM)

Document Content and Description Below

SAFe Agile Product Management (APM) The PM may fulfill the role of the _____? - ✔✔Product owner: defining stories, prioritizing team backlogs, accepting stories, etc. T or F? PM supports all pr ... oduct aspects - ✔✔True - Acts as marketing, contact for sales, reviews legal agreements, responses to service requests, manages value steam economics PMs rely on ___ for development facing concerns - ✔✔Product Owners Four dimensions of product management stakeholders - ✔✔Business goals, getting it off the shelf (shipped), getting it built and leveraging support ____________ ____________ is an iterative solution development process that promotes a holistic approach to delighting all stakeholders - ✔✔Design thinking Desirable, sustainable, feasible and _________ are the four areas of design thinking - ✔✔viable Driving product strategy and execution, communicating vision, managing program backlog all have to do with what APM area? - ✔✔Feasible What are the 2 populations of Geoffrey Moore's Crossing the Chasm? - ✔✔Early adopters and late adopters What is Design Thinking's double diamond? - ✔✔Understand the problem, design the right solution What are the two steps of Understanding the Problem in Design Thinking? - ✔✔Discover (diverge), Define (converge) What the two steps of Designing the right solution in Design thinking? - ✔✔Develop (diverge), Deliver (Converge) Focuses on the who, what and why, Determines concepts, opinions and values, assesses value provided and what internal/external customers will pay, influences marketing and sales is what research area? - ✔✔Market Research Focuses on the how, observes and evaluates what customers and users do, determines how customers use or will use the product, influences capabilities and features is what research area? - ✔✔User research What research area generally aligns to long-term product development planning horizons? - ✔✔Market research T or F. Continuous exploration is market research - ✔✔True What are the 5 populations of diffusion of innovation? - ✔✔Innovators, early adopters, early majority, later majority and laggards What kind of data is: Previously collected and published data, and may or may not address specific questions - ✔✔Secondary data What kind of data is: custom designed and implemented to answer specific questions as best as possible? - ✔✔Primary data Usage analytics/product telemetry, government data and libraries are all examples of what kind of data? - ✔✔Secondary data A/B testing, questionnaires/surveys are examples of what kind of Primary data? - ✔✔Quantitative SImple surveys, Gemba, innovation games and trade studies are examples of what kind of Primary Data? - ✔✔Qualitative What of these are considered user research: Usage analytics, government data, libraries, syndicated/private data? - ✔✔syndicated/private data Which of these are considered secondary market research? Choice modeling, conjoint analysis, questionnaires/surveys or A/B testing? - ✔✔None - they are all primary market research Builds customer empathy with team doing the research, creates vivid, concrete language and commitment to solve customers problems, forms the foundation of innovation by letting you explore 'what you don't know you don't know' are all strengths of what kind of research? - ✔✔Qualitative research Is less objective than other market research methods, does not scale to large numbers of people is not statistically significant are all weaknesses of what kind of research? - ✔✔Qualitative research Using segmentation or sampling helps in what area of product management? - ✔✔research, among other areas __________ research is often more obtainable and useful with large complex solutions having: relatively small numbers of customers, a small number of transactions with each customer, transactions costing hundreds of thousands to millions of dollars - ✔✔Qualitative A ______ ________ is a series of questions or data characteristics that are used to determine if a given person meets the desired respondent profile - ✔✔Respondent screener If you have ____ customers in your qualitative study, you can expect to represent 70-75 percent of market needs - ✔✔12 [Show More]

Last updated: 3 years ago

Preview 1 out of 13 pages