Comp XM Practice Quiz
If your team decides to introduce a new sensor product, when should capacity and
automation be purchased? - ✔✔One round prior to product release
What is a market segment? - ✔✔A group of customers
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Comp XM Practice Quiz
If your team decides to introduce a new sensor product, when should capacity and
automation be purchased? - ✔✔One round prior to product release
What is a market segment? - ✔✔A group of customers with similar purchasing concerns
Age and ___________ are the only two positioning criteria that remain constant from
year to year - ✔✔reliability
Which one of the following is NOT one of the four product characteristics that R&D can
set? - ✔✔quality
The promotion budget affects: - ✔✔Awareness
If you are marketing to High End customers, which criteria are most important to them in
order of importance? - ✔✔Positioning, Age, MTBF, Price
Which financial obligation is best satisfied with Current Debt? - ✔✔?
Which financial obligation is best satisfied with Bond Issues? - ✔✔Paying for increased
production capacity
The exact outcome of TQM efforts appear on the TQM Report, and as bar charts on the
TQM spreadsheet. These results are for - ✔✔cumulative for the previous and all
remaining rounds (assuming no additional investment is made)
Increasing Training Hours in the HR Module tends to - ✔✔increase productivity
What is the minimum amount of time that it takes to invent a new sensor? - ✔✔1 year at
least
The Finance Department can use which of the following methods to acquire capital for
company activities? - ✔✔Current Debt, Stock Issues, Bond Issues and Profits
How can production lines double their capacity? - ✔✔Add a second shift
How much do segment prices fall each year? - ✔✔$0.50
On the Income Statement, which of the following would be classified as a variable cost?
- ✔✔Direct Labor Expense
The length of R&D projects is driven by all of the following except: - ✔✔HR Training
Investments
Segments move gradually throughout the year, not just one big jump. - ✔✔True
You can move an existing product into a new segment. - ✔✔True
The difference between potential market share and actual market share is only due to
your stockouts and not the stockouts of other companies. - ✔✔False
Proper production planning calls for setting production equal to the default Sales
Forecast generated in the Marketing module less existing inventory. - ✔✔False
Awareness is generated by promotion expenditures and does not decay once you raise
it to a new level. - ✔✔False
To sell capacity, enter a negative number in the appropriate area of the Production
decision sheet, but only reduce it to 1 if you might want to restart that assembly line
again. - ✔✔True
When long term bonds become due, they are converted to current debt and paid
automatically at the end of the year. - ✔✔True
The Market Capitalization of your company is the current stock prices multiplied by the
number of shares outstanding. - ✔✔True
The two primary factors that affect your stock price are your market share and
dividends. - ✔✔False
Contribution Margin is a measure of the % gross profit you make per unit sold (price
less direct materials, direct labor and inventory expense). - ✔✔True
The customer survey score is due to product characteristics (price, positioning, etc.) and
marketing characteristics (accessibility, awareness, etc.) - ✔✔True
The Balanced Scorecard includes scores in Financial, Customer, Internal Business and
Learning and Growth categories. - ✔✔True
TQM investments have an immediate effect and do not need to be maintained past the
initial year to keep the same improvement. - ✔✔True
The Capstone Courier shows contribution margin by product for both your products and
the products of your competitors. - ✔✔True
In order to enter a decision, yo
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