Business Communication Process and Product, 10th Edition by Mary Ellen Guffey, Dana Loewy | TEST BANK

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Test Bank for Business Communication Process and Product, 10th Edition, 10e by Mary Ellen Guffey, Dana Loewy TEST BANK ISBN-13: 9780357129234 Full chapters included Unit 1: Communication Foundati... ons Chapter 1: Business Communication in the Digital Age Zooming In: Nordstrom: A Century-Old Retailer Keeps Reinventing Itself 1-1 Thriving in a Digital, Mobile, and Social Workplace 1-2 Building Future-Proof Skills for the Twenty-First-Century Workplace 1-3 Trends and Challenges Affecting You in the Information Age Workplace 1-4 Communication Channels in Organizations and Media Richness 1-5 Ethics in the Workplace Needed More Than Ever Zooming In: Your Turn: Applying Your Skills at Nordstrom Summary of Learning Outcomes Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills Zooming In: Uplifting Others: Collaboration and Team-Orientation at Lyft 2-1 Excelling in Professional Teams 2-2 Preparing and Participating in Face-to-Face and Virtual Meetings 2-3 Practicing Active Listening 2-4 Communicating Nonverbally 2-5 Developing Professionalism and Business Etiquette Skills at the Office and Online Zooming In: Your Turn: Applying Your Skills at Lyft Summary of Learning Outcomes Chapter 3: Intercultural Communication Zooming In: Walmart: Global Expansion Marred by Intercultural Blunders and Legal Woes 3-1 Building Intercultural Communication Skills in a Globalized World 3-2 Understanding Culture and Communication 3-3 Becoming Interculturally Proficient 3-4 Considering Culture and Ethical Business Practices 3-5 Evaluating Benefits and Challenges of Workplace Diversity Zooming In: Your Turn: Applying Your Skills at Walmart Summary of Learning Outcomes Unit 2: The Writing Process in the Digital Era Chapter 4: Planning Business Messages Zooming In: Words Matter! VisibleThread Strives to Improve Readability in Corporate Writing 4-1 Exploring the Communication Process 4-2 Applying the 3-x-3 Writing Process to Business Messages 4-3 Analyzing and Anticipating the Audience 4-4 Employing Expert Writing Techniques to Adapt to Your Audience 4-5 Collaborating on Team Projects Zooming In: Your Turn: Applying Your Skills at VisibleThread Summary of Learning Outcomes Chapter 5: Organizing and Drafting Business Messages Zooming In: How a Wedding Website Grew Into a $100 Million Event Planning Business 5-1 Organizing and Drafting Messages Begins With Research 5-2 Generating Ideas to Solve Problems 5-3 Organizing Ideas to Show Relationships 5-4 Composing the First Draft With Effective Sentences 5-5 Mastering Four Skillful Writing Techniques 5-6 Building Well-Organized Paragraphs Zooming In: Your Turn: Applying Your Skills at MyEvent.com Summary of Learning Outcomes Chapter 6: Revising Business Messages Zooming In: Taco Bell Amazingly Ranks No. 1 6-1 Hitting the Brakes: Applying Phase 3 of the Writing Process 6-2 Enhancing Message Clarity 6-3 Using Document Design to Improve Readability 6-4 Catching Errors With Careful Proofreading 6-5 Evaluating the Effectiveness of Your Message Zooming In: Your Turn: Applying Your Skills at Taco Bell Summary of Learning Outcomes Unit 3: Workplace Communication Chapter 7: Short Workplace Messages and Digital Media Zooming In: Be Safe. Be Free. Be Authentic: Cybersecurity Firm Averon on a Mission to Solve a Big Pr 7-1 Communicating in the Digital Age With E-Mails and Memos 7-2 Messaging and Texting at Work 7-3 Making Podcasts Work for Business 7-4 Telling Stories With Blogs and News Sites 7-5 Navigating Social Networking for Business Zooming In: Your Turn: Applying Your Skills at Averon Summary of Learning Outcomes Chapter 8: Positive and Neutral Messages Zooming In: Domino's: A Technology Company That Sells Pizza? 8-1 The Writing Process for Positive and Neutral Messages 8-2 Routine Request, Response, and Instruction Messages 8-3 Direct Claims and Complaints 8-4 Adjustment Messages 8-5 Goodwill Messages Zooming In: Your Turn: Applying Your Skills at Domino's Summary of Learning Outcomes Chapter 9: Negative Messages Zooming In: The Bad News Keeps Coming: Volkswagen and Dieselgate 9-1 Communicating Negative News Strategically 9-2 Analyzing Negative-News Strategies 9-3 Composing Effective Negative Messages 9-4 Refusing Typical Requests and Claims 9-5 Managing Bad News Within Organizations Zooming In: Your Turn: Applying Your Skills at Volkswagen Group Summary of Learning Outcomes Chapter 10: Persuasive and Sales Messages Zooming In: Juul - Suspicions Unlikely to Evaporate 10-1 Understanding Persuasion in the Contemporary Workplace 10-2 Applying Four Essential Principles to Successful Persuasive Messages 10-3 Writing Persuasive Requests, Claims, and Complaints 10-4 Writing Persuasive Messages in Digital Age Organizations 10-5 Creating Effective Sales Messages in Print and Online 10-6 Crafting Persuasive Press Releases Zooming In: Your Turn: Applying Your Skills Against Vaping Summary of Learning Outcomes Unit 4: Reports, Proposals, and Presentations Chapter 11: Report Writing Basics Zooming In: Can Seventh Generation Democratize Sustainable Cleaning Products? 11-1 Beginning With Basics: Applying the 3-x-3 Writing Process to Report Writing 11-2 Researching Report Data 11-3 Understanding Typical Report Functions, Organization, Writing Styles, and Formats 11-4 Documenting Information 11-5 Creating Meaningful Graphics Zooming In: Your Turn:Applying Your Skills at Seventh Generation Summary of Learning Outcomes Chapter 12: Informal Business Reports Zooming In: Measuring Data the Netflix Way 12-1 Interpreting Digital Age Data 12-2 Drawing Conclusions and Making Recommendations 12-3 Organizing Data 12-4 Writing Short Informational Reports 12-5 Preparing Short Analytical Reports Zooming In: Your Turn: Applying Your Skills at Netflix Summary of Learning Ourcomes Chapter 13: Proposals, Business Plans, and Formal Business Reports Zooming In: Bold Proposals Helped Propel SpaceX Ahead of the Competition 13-1 Writing Informal Proposals 13-2 Preparing Formal Proposals 13-3 Creating Effective Business Plans 13-4 Writing Formal Business Reports 13-5 Body and Back Matter Components of Formal Business Reports 13-6 Final Writing Tips Zooming In: Your Turn: Applying Your Skills at SpaceX Summary of Learning Outcomes Chapter 14: Business Presentations Zooming In: Jean-luc Doumont: A Globe-Trotting Engineer Teaches Speaking Skills 14-1 Creating Effective Business Presentations 14-2 Organizing Content and Using Visual Aids to Connect With Audiences 14-3 Preparing Engaging Multimedia Presentations 14-4 Refining Delivery, Rehearsing, and Performing Your Talk 14-5 Developing Intercultural and Team Presentations 14-6 Adopting Smartphone Best Practices for Business Zooming In: Your Turn: Applying Your Skills at an NGO Summary of Learning Outcomes Unit 5: Employment Communication Chapter 15: The Job Search, Resumes, and Cover Letters in the Digital Age Zooming In: Is Job Searching Like Dating? 15-1 Technology Shapes Today's Job Searching 15-2 Exploring the Open Job Market 15-3 Unlocking the Hidden Job Market 15-4 Customizing Your Resume 15-5 Using Digital Tools to Boost Your Job Search 15-6 Cover Messages - Do They Still Matter? Zooming In: Your Turn: Applying Your Skills With Amanda Augustine Summary of Learning Outcomes Chapter 16: Interviewing and Following Up Zooming In: Thorough Preparation Triggers Interview Success 16-1 Sharpening Your Interview Skills 16-2 Before the Interview 16-3 During the Interview 16-4 After the Interview 16-5 Preparing Additional Employment Documents Zooming In: Your Turn: Applying Your Skills With Don Georgevich [Show More]

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